Wrist Check: Ye Celebrates 49th Birthday With $1.8 Million USD Audemars Piguet Royal Oak
Audemars Piguet Top 10
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One of the most respected Swiss luxury watch brands in the world, Audemars Piguet found its origin in Le Brassus, Switzerland, all the way back in 1985 when two childhood friends Jules Louis Audemars and Edward Auguste Piguet reunited and began their partnership in the world of horology. Among the brand’s most coveted models is the Royal Oak, first introduced at Baselworld in 1972. The series will later lead to the creation of the Royal Oak Offshore and Royal Oak Concept.
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The multi-hyphenate artist treats himself to a rare diamond-set openworked timepiece.
Across 42mm and 37mm case sizes.
The New York celebrity jeweler wasted no time elevating 2026’s most polarizing and hyped horological drop from a $400 USD Bioceramic accessory to a bespoke, heavyweight masterpiece.
The timepiece earns every second of your attention.
Celebrating its 40th anniversary in Asia, the legendary auction house is bringing an unprecedented 23-piece horological masterclass to the block, headlined by an ultra-rare Patek Philippe.
By trading the hushed reverence of high horology for mass-market virality, the Swiss juggernaut’s latest collaboration raises profound questions about the true cost of hype.
5 watch experts give their takes on the disruptive collaboration.
After gifting the squad Rolexes last season, Shai Gilgeous-Alexander leveled up his MVP generosity with AP Royal Oak Offshore Divers, Burberry trench coats, and golf bags.
The AP x Swatch Royal Pop collection features eight pocket watch models with calfskin lanyards starting from an accessible price point. Full release details here.
From JAY-Z’s multi-million dollar Patek Philippe to Bad Bunny’s vintage Cartier Cloche and LISA’s diamond-pavé BVLGARI Serpenti, the red carpet brought serious horological heat to fashion’s biggest night.
Peeking out from his custom monochromatic Thom Browne ensemble.
The 1930 “Coussin Tortue” single-button chronograph, extensively restored by the brand, remained in the original owner’s family for over 90 years.
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