ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS' GEL-Diablo Gets Two New Colorways for Fall
Footwear

ASICS' GEL-Diablo Gets Two New Colorways for Fall

More dad shoes for your rotation.

Virgil Abloh x Nike's "The Ten" Commands the Spotlight of This Week's Sneaker Drops
Footwear

Virgil Abloh x Nike's "The Ten" Commands the Spotlight of This Week's Sneaker Drops

Let the sneaker Gods be with you.


Sneakerness & ASICS's Collaborative GEL-Lyte V Is Inspired by a European Passport
Footwear

Sneakerness & ASICS's Collaborative GEL-Lyte V Is Inspired by a European Passport

Housed in a special wooden box.

ASICS GEL-Lyte MT Launches in Grey & Navy Suede
Footwear

ASICS GEL-Lyte MT Launches in Grey & Navy Suede

Raising the GEL-Lyte bar.

Win a Chance to Attend the Pre-Launch Event for the atmos x ASICS "Green Camo" USA Launch
Footwear

Win a Chance to Attend the Pre-Launch Event for the atmos x ASICS "Green Camo" USA Launch

Party with atmos x ASICS.

ASICS Unveils a "Deep Teal" Colorway of the GEL-Respector
Footwear

ASICS Unveils a "Deep Teal" Colorway of the GEL-Respector

A crisp color for the suede sneaker.

ASICS Brings GORE-TEX Construction Back to the GEL-Lyte V
Footwear

ASICS Brings GORE-TEX Construction Back to the GEL-Lyte V

Complete with a sleek black and red color scheme.

Here's Where to Buy the 9 Most Hyped Sneakers Dropping in Europe This Weekend
Footwear

Here's Where to Buy the 9 Most Hyped Sneakers Dropping in Europe This Weekend

Foamposite One’s make a return, ASICS revive an OG colorway and there’s a new Uptempo in town.

Majid Jordan Gets Cosmic in Monochrome for ASICS' Latest Campaign
Footwear

Majid Jordan Gets Cosmic in Monochrome for ASICS' Latest Campaign

Presented by ASICS
Introducing the “Space Dye Knit” GEL-KAYANO®.

This Week's Sneaker Releases You Won't Want to Sleep On
Footwear

This Week's Sneaker Releases You Won't Want to Sleep On

Pharrell’s signature shoe battles against a wild pair of atmos x ASICS for mid summer dominance.

ASICS Prepares to Release Its Hoops-Inspired Gel-PTG MT Silhouette
Footwear

ASICS Prepares to Release Its Hoops-Inspired Gel-PTG MT Silhouette

In the image of the 1983 classic Fabre Point Getter Model.

ASICS Brings Back Its OG GEL-Diablo Colorway
Footwear

ASICS Brings Back Its OG GEL-Diablo Colorway

The white and blue combination is reminiscent of the ’90s running shoe.

 

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