ASICS

ASICS Top 10

Profile

Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Take an Official Look at the Angelo Baque x ASICS Gel-Kayano 14 "Rebirth of Cool"
Footwear

Take an Official Look at the Angelo Baque x ASICS Gel-Kayano 14 "Rebirth of Cool"

Marking the debut of the Awake NY founder’s personal studio.

ASICS' New Two-Pack of GT-IIs Nod to Mt. Fuji
Footwear

ASICS' New Two-Pack of GT-IIs Nod to Mt. Fuji

“Apricot” and “Smoke Blue” feature special Mt. Fuji embellishments on heels and insoles alike.


ASICS Gives Its GEL-Preleus an Illuminous Makeover
Footwear

ASICS Gives Its GEL-Preleus an Illuminous Makeover

Arriving in either “Illuminate Yellow/Sheet Rock” or “Pure Silver”.

AMBUSH x Nike Dunk High "Flash Lime" Lights Up This Week's Best Footwear Drops
Footwear

AMBUSH x Nike Dunk High "Flash Lime" Lights Up This Week's Best Footwear Drops

Alongside the rumored arrival of the Travis Scott x fragment design Air Jordan 1, a wealth of YEEZY Day releases and more.

ASICS Supplies Two Sporty Takes on the GEL-LYTE III
Footwear

ASICS Supplies Two Sporty Takes on the GEL-LYTE III

Each with a vivid color scheme and alternating material construction.

ASICS and Kiko Kostadinov Reunite for the GEL-QUANTUM LEVITRACK
Footwear

ASICS and Kiko Kostadinov Reunite for the GEL-QUANTUM LEVITRACK

Arriving in limited quantities for the pre-release.

Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup
Tech & Gadgets

Netflix Hires a Former EA Exec and Damien Hirst Drops His First NFTs in This Week’s Business and Crypto Roundup

While the ‘Space Jam’ theme song is up for grabs as an NFT.

ASICS Releases "Sunrise Red" Collection as NFTs
NFT

ASICS Releases "Sunrise Red" Collection as NFTs

Arriving in the eponymous colorway and a special Gold Edition.

Angelo Baque Reveals ASICS GEL-Kayano 14 Collaboration
Footwear

Angelo Baque Reveals ASICS GEL-Kayano 14 Collaboration

The Awake NY founder puts his personal spin on the retro runner.

LUISAVIAROMA and ASICS Release GEL-KYRIOS "Seismic Glow"
Footwear

LUISAVIAROMA and ASICS Release GEL-KYRIOS "Seismic Glow"

Inspired by heat and earthquake maps.

ASICS Livens up the GEL-MC Plus With Quilted Uppers and Paisley Patches
Footwear

ASICS Livens up the GEL-MC Plus With Quilted Uppers and Paisley Patches

Interested parties can choose between “Ash Rock/Cream” and “Black/Cream” colorways.

The Air Jordan 3 "Racer Blue" Revs Up This Week's Best Footwear Drops
Footwear

The Air Jordan 3 "Racer Blue" Revs Up This Week's Best Footwear Drops

Other releases of note include Jordan Brand’s annual Quai 54 collection, the Nice Kicks x adidas UltraBOOST “No Vacancy” and more.

 

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