ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

P. Andrade Lends Its Brazilian Style to ASICS’ GEL-KAYANO 14
Footwear

P. Andrade Lends Its Brazilian Style to ASICS’ GEL-KAYANO 14

Fusing vivid natural and metallic tones.

Kiko Kostadinov's ASICS GEL-FLAMMAE Debuts in This Week's Best Footwear Drops
Footwear 

Kiko Kostadinov's ASICS GEL-FLAMMAE Debuts in This Week's Best Footwear Drops

Arriving alongside restocks of the Union LA x Nike Field General and Action Bronson x New Balance 1906R, as well as the release of seven other notable sneakers.

ASICS and Kiko Kostadinov Officially Debut Their GEL-FLAMMAE Collaboration
Footwear

ASICS and Kiko Kostadinov Officially Debut Their GEL-FLAMMAE Collaboration

A hybrid lifestyle model inspired by archival ASICS net-burner shoes.

KITH’s New Balance “Malibu” Collaboration Heats Up This Week’s Best Footwear Drops
Footwear 

KITH’s New Balance “Malibu” Collaboration Heats Up This Week’s Best Footwear Drops

It is set to be accompanied by the debut of the adidas D.O.N. Issue #6, Jordan Luka 3 and more this week.

ASICS Gears for the Summer Olympics With New GT-2160 “Paris” Colorway
Footwear

ASICS Gears for the Summer Olympics With New GT-2160 “Paris” Colorway

A “Cream” sneaker with “Safety Yellow” accents.


ASICS Reveals Latest Collab with Australia-Based Up There
Footwear

ASICS Reveals Latest Collab with Australia-Based Up There

Expressed through the ASICS GEL-Terrain.

Editors’ Picks: Our Favorite Shoes of 2024 (So Far)
Footwear 

Editors’ Picks: Our Favorite Shoes of 2024 (So Far)

A compilation of what kicks the Hypebeast team has been rocking this year.

Stefon Diggs Announces Upcoming ASICS GEL-NIMBUS 10.1 Collaboration
Footwear

Stefon Diggs Announces Upcoming ASICS GEL-NIMBUS 10.1 Collaboration

The Houston Texans’ wide receiver officially has his first signature shoe.

The 10 Biggest Footwear Moments From Paris Fashion Week SS25
Footwear 

The 10 Biggest Footwear Moments From Paris Fashion Week SS25

Featuring sacai x Nike, Junya Watanabe x Oakley, AWGE x PUMA and more.

Exclusive Look at ASICS' Upcoming GEL-KAYANO 14 Collaboration With Zack Bia's Field Trip Recordings
Footwear

Exclusive Look at ASICS' Upcoming GEL-KAYANO 14 Collaboration With Zack Bia's Field Trip Recordings

Unveiled during Paris Fashion Week and set to release next month.

 
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