ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Extra Butter x ASICS "Death List 5" Volume 1 Video
Footwear Fashion

Extra Butter x ASICS "Death List 5" Volume 1 Video

The “Death List 5″ video from ASICS and Extra Butter confirms speculation that both entities will

A Closer Look at the Concepts x ASICS Gel Lyte III “Three Lies”
Footwear Fashion

A Closer Look at the Concepts x ASICS Gel Lyte III “Three Lies”

In a market saturated with sneaker collaborations, Boston’s Concepts stands out with some of the


Extra Butter x ASICS #DL5 Preview
Footwear Fashion

Extra Butter x ASICS #DL5 Preview

New York sneaker boutique Extra Butter gives us a sneak peek at its latest project simply

Ronnie Fieg x ASICS Gel Lyte V Teaser
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte V Teaser

Fresh off the release of his “Flamingo” series, designer and Kith founder Ronnie Fieg premieres his

ASICS Gel Lyte III White/Black/Pink
Footwear Fashion

ASICS Gel Lyte III White/Black/Pink

Newly available from ASICS is the latest colorway of its fan-favorite Gel Lyte III. Sporting a

Ronnie Fieg x ASICS Gel Lyte III "Flamingo"
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte III "Flamingo"

Having brought you Kith-heads a closer look to his “Flamingo”-dubbed collaboration with ASICS less

ASICS Gel Lyte III Grey/Navy
Footwear Fashion

ASICS Gel Lyte III Grey/Navy

ASICS presents the classic Gel Lyte III silhouette in a new grey and navy colorway. The shoe

Concepts x ASICS Gel Lyte III "Three Lies"
Footwear Fashion

Concepts x ASICS Gel Lyte III "Three Lies"

Boston’s Concepts is honoring a local landmark — the Statue of John Harvard, also known as the

Ronnie Fieg x ASICS Gel Lyte III "Flamingo" - A Closer Look
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte III "Flamingo" - A Closer Look

Following a preview via the cover of Sneaker Freaker Germany Issue 10, Ronnie Fieg himself has

ASICS Gel Lyte III Blue/White Kith Exclusive
Footwear Fashion

ASICS Gel Lyte III Blue/White Kith Exclusive

Five years ago, ASICS dropped a blue/white colorway of its Gel Lyte III that Kith founder and

ASICS Gel Lyte III White/Yellow/Purple
Footwear Fashion

ASICS Gel Lyte III White/Yellow/Purple

ASICS brings us a new edition of the Gel Lyte III, this time in white/yellow/purple. Featuring a

Ronnie Fieg x ASICS Gel Lyte III "Flamingo" Preview
Footwear Fashion

Ronnie Fieg x ASICS Gel Lyte III "Flamingo" Preview

Sneaker Freaker Germany is the first to pull the covers off this upcoming mash-up between Ronnie

 

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