ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS GEL-Lyte EVO
Footwear

ASICS GEL-Lyte EVO

ASICS celebrates the 25th anniversary of the Shigeyuki Mitsui-designed GEL-Lyte III by giving the silhouette a contemporary makeover.

Ronnie Fieg x Diamond Supply Co. x ASICS GEL Saga & GEL-Lyte V
Footwear

Ronnie Fieg x Diamond Supply Co. x ASICS GEL Saga & GEL-Lyte V

The GEL Saga and GEL-Lyte V get a Tiffany & Co.-inspired makeover from Ronnie Fieg and Diamond Supply Co.


ASICS GEL-Lyte III "White" and "Black"
Footwear

ASICS GEL-Lyte III "White" and "Black"

In a simple black colorway and white colorway, these shoes are a perfect staple for everyday wear

monkey time x ASICS 2015 GEL-Lyte V Scheduled for U.S. Release
Footwear

monkey time x ASICS 2015 GEL-Lyte V Scheduled for U.S. Release

Originally made available at BEAUTY & YOUTH UNITED ARROWS locations across Japan earlier last

ASICS GEL-Kayano Trainer EVO Black/Teal
Footwear

ASICS GEL-Kayano Trainer EVO Black/Teal

Joining the grey and neon green colorway of the GEL-Kayano Trainer EVO is a black and teal take on

Wale x VILLA x ASICS GEL-Lyte III "Bottle Rocket" Teaser
Footwear

Wale x VILLA x ASICS GEL-Lyte III "Bottle Rocket" Teaser

For the first part of their ongoing partnership, rapper Wale and retailer VILLA have teamed up with

ASICS Tiger GEL Kayano Trainer EVO
Footwear

ASICS Tiger GEL Kayano Trainer EVO

Another brand is bringing back its old-time favorites, with ASICS re-releasing its GEL Kayano

A First Look at the KITH x Diamond Supply Co. x ASICS GEL-Lyte V "Tiffany"
Footwear

A First Look at the KITH x Diamond Supply Co. x ASICS GEL-Lyte V "Tiffany"

Having previously unveiled the Diamond Supply Co. x ASICS GEL Saga silhouette in “Tiffany,” Queens

Afew x ASICS GEL-Lyte III "Black Koi" 1-of-1
Footwear

Afew x ASICS GEL-Lyte III "Black Koi" 1-of-1

Following suit from the first release back in 2012, here Afew continues to extend on the 2015 ”Koi”

ASICS GEL-Lyte III "Laser Cut" Light Grey
Footwear

ASICS GEL-Lyte III "Laser Cut" Light Grey

Having already released the “Laser Cut” pack back in March, ASICS has unveiled a new light grey

A Closer Look at the Afew x ASICS GEL-Lyte III "Koi"
Footwear

A Closer Look at the Afew x ASICS GEL-Lyte III "Koi"

After viewing the sneaker as a part of a larger collaborative release between Germany-based Afew

Highs and Lows x ASICS GEL-Lyte V "Medic"
Footwear

Highs and Lows x ASICS GEL-Lyte V "Medic"

Australian shop Highs and Lows has again joined forces with ASICS for a new collaborative release

 

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