atmos x ASICS Tiger 25th Anniversary GEL-Lyte III “Birthday Dinner”
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
The two Japanese brands team up for a fresh all-white sneaker in celebration of the classic model.
A “cool breeze” blend of aqua, sky, and navy blue.
The GEL-Lyte V precursor gets the “Triple Black” treatment.
For the final round of this series, Asics Tiger features its black color sets of the GEL-Lyte EVO
Faux off-white croc skin highlights the latest GEL-Lyte III from ASICS.
ASICS delivers a fresh iteration of the fan-favorite GEL-Lyte V.
ASICS drops a white colorway of its follow-up to the GEL-Lyte III.
The GEL-Lyte EVO and GEL-Kayano Trainer EVO silhouettes arrive in crisp, clean white.
Getting up close with the collaboration between three Japanese powerhouses.
ASICS gets in on the Hender Scheme craze.
