ASICS Celebrates the Running of the Bulls With New GEL-Lyte V & GEL-Sight
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
Kicks fit for the streets of Pamplona.
Presented by
ASICS
From the NES to the Snoop Doggy Dogg to “Jurassic Park.”
Presented by
ASICS
Featuring the GEL-Lyte III, GEL-Lyte V and GT-COOL XPRESS models.
A nod to the Japanese firemen’s coats of old.
The second collaborative offering between the two bands.
Strictly limited to 100, but not quite impossible to get.
Detailing his biggest inspirations and what’s coming up next.
