Founded in 1996 by Jonny Johansson as part of the creative collective ACNE, Acne Studios is a multidisciplinary fashion house known for its ready-to-wear lines, footwear collections, accessories and denim. The brand aims to produce quality clothing that are timeless with a focus on environmental strategy. The brand has grown considerably with 40 retail locations around the world, and flagship stores in Paris, London, New York, Los Angeles, and Tokyo. ACNE was focused on film, graphic design, production and advertising, and stands for “Ambition to Create Novel Expressions.” In 1997, Johansson, who was the co-founder of ACNE, first created 100 pairs of jeans with red stitching for family and friends. They became very popular and covetable, resulting in Wallpaper Magazine and Vogue Paris picking up on this, urging ACNE to create more apparel and expand beyond denim.