PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

GADID ANONIEM Reimagines the PUMA Mostro XC With a Sleek and Edgy Twist
Footwear

GADID ANONIEM Reimagines the PUMA Mostro XC With a Sleek and Edgy Twist

Releasing next week.

Inside PUMA Studio LA: A Contemporary Atelier by West of West
Design

Inside PUMA Studio LA: A Contemporary Atelier by West of West

Conceived as a modern workshop, the studio brings together raw materials, unfinished ideas and final products in one environment.

SAN SAN GEAR and PUMA Go “FULL-THROTTLE” With New Collaborative Footwear Capsule
Footwear

SAN SAN GEAR and PUMA Go “FULL-THROTTLE” With New Collaborative Footwear Capsule

Starring the Talon and Mostro Cage silhouettes.

Palace and Nike's First Collaboration Leads This Week's Best Footwear Drops
Footwear 

Palace and Nike's First Collaboration Leads This Week's Best Footwear Drops

The new duo’s take on the Total 90 III is accompanied by UNDERCOVER x OTW by Vans, VandyThePink x PUMA, Martine Rose x Nike, and more.

PUMA and Madhappy Debut First-Ever Collaborative Collection
Fashion

PUMA and Madhappy Debut First-Ever Collaborative Collection

A 19-piece lineup comprising apparel and the new Speedcat Plus sneaker.


The PUMA Speedcat Shines With 5,316 Swarovski Crystals in New Collaboration
Footwear

The PUMA Speedcat Shines With 5,316 Swarovski Crystals in New Collaboration

Turning the motorsport-inspired silhouette into a distinct fashion statement.

PUMA Channels Mewtwo’s Psychic Power in New Pokémon Suede Sneaker
Footwear

PUMA Channels Mewtwo’s Psychic Power in New Pokémon Suede Sneaker

Dressed in its iconic muted gray and lavender color palette.

Manchester City and EA SPORTS FC™ Unveil Futuristic Fourth Kit with a Digital Twist
Fashion

Manchester City and EA SPORTS FC™ Unveil Futuristic Fourth Kit with a Digital Twist

The bold new design, created in collaboration with PUMA, features integrated NFC technology that bridges the gap between the physical and digital worlds.

JJJJound and PUMA Leap Into This Week's Best Footwear Drops
Footwear 

JJJJound and PUMA Leap Into This Week's Best Footwear Drops

The duo’s three new sneakers are joined by Levi’s x NIGO x Nike, PAF x Clarks, Infinite Archives’ Air Jordan 17 Low, and more.

Jil Sander x PUMA Is King
Footwear

Jil Sander x PUMA Is King

Picking up the collaborative King Avanti sneaker back up 30 years after its initial drop.

JJJJound Reveals Entire Puma FW25 Collaboration
Footwear

JJJJound Reveals Entire Puma FW25 Collaboration

Featuring the PUMA Speedcat and Suede sneakers alongside ’00s-inspired apparel.

Things We Loved In Music This Week: October 11
Music 

Things We Loved In Music This Week: October 11

The most notable music headlines of the week.

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