New Era

New Era Top 100

American Headwear Brand

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Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

Supreme "by Any Means" Yankees New Era

Supreme "by Any Means" Yankees New Era

Better pictures have surfaced of the “By Any Means” New Era from Supreme. Similar to the Harlem New Eras from past seasons, Supreme has taken the official Yankees MLB on-field baseball cap and added their own custom embroidery. The hat features an eye catching cursive font on the front of the hat as well as “Supreme Team” and “No Love” detailing on the back and sides respectively. The hat is already available at Amazingstore.

GOODS x Stussy Deluxe "Built To Last"  5th Anniversary Collection

GOODS x Stussy Deluxe "Built To Last" 5th Anniversary Collection

GOODS’ 5th anniversary will be marked by a stellar collaboration with Stussy Deluxe. The comprehensive range will include t-shirts, crew necks, hats and skate decks as a tribute to the popular and successful Seattle retailer. There has yet to be a release date set for the “Built To Last” collection, however check GOODS for more information.


Dave's Quality Meats 2008 Spring New Era 59FIFTY Fitted Caps

Dave's Quality Meats 2008 Spring New Era 59FIFTY Fitted Caps

Always on the innovative tip regarding their New Era game, Dave’s Quality Meats’ most recent New Eras have hit the shelves of the New York institution. The multiple prints are complimented by simple scriptures to represent the DQM name. Available now at DQM. Source: Strictly Fitteds

Flying Coffin Pyramid New Era 59FIFTY Fitted Cap

Flying Coffin Pyramid New Era 59FIFTY Fitted Cap

Still a few months away is the release of this Flying Coffin New Era 59FIFTY fitted cap. Plenty of details on this cap including embroidery on the front and back as well as a star filled satin lining. A tentative release date is set for mid-July. Source: Jason Gomez

SigZane x Kicks/Hi Brown Olako New Era 59FIFTY Fitted Cap

SigZane x Kicks/Hi Brown Olako New Era 59FIFTY Fitted Cap

Another Kicks/HI collabo with SigZane, a meeting of Hawaiian crafts with street culture. Kicks/HI as you know is one of Hawaii’s premium street boutiques and are especially known for their woven dunk with Nike a while back. This time around, SigZane chose a ocean current/coral pattern for their newest collaboration, and placed it in a checkered pattern on the cap. This version emulates a LV pattern so this satisfies those with a luxurious taste as well as those seeking traditional cultural satisfaction. Check out the SigZane site for a deeper interpretation of the hat’s patterns. Source: Strictly Fitteds

A New Era for New Era

A New Era for New Era

Portfolio magazine recently presented an interesting look at the progression of New Era. From its roots as a lifestyle cap maker in the 1920s, the brand would eventually secure the licensing for Major League Baseball and its player caps, never relinquishing the license it acquired in the 1930s. The family owned operation has moved along nicely securing a strong profit margin along the way, and choosing a bold goal of doubling the brands sales every 4-5 years. However, with 70 percent of sales coming from MLB licensed team caps, a loss of this license could spell potential disaster for a brand who essentially blew it up when it obliged with Spike Lee’s request for custom Yankee colors back in 1996. However, with many people feeling the crunch of an over saturated collaboration fitted market, what effect if any will this have on New Era’s branding? View the article over at Portfolio.

Ransom 2008 Spring/Summer First Delivery

Ransom 2008 Spring/Summer First Delivery

Ransom from Canada has released their first delivery from their 2008 Spring/Summer Collection. This first drop includes items which suit the warming weather such as lightweight button up shirts and shorts. There’s also a 59Fifty New Era hat as well. Available now at the Ransom shops in Vancouver and Toronto. Source: Matt George

Orchard Street 2008 Spring Collection

Orchard Street 2008 Spring Collection

Orchard Street has looked to the courts for its 2008 spring collection inspiration. Bringing on board local tennis clique Claremont, this collection is unparalleled in its representation of the racket sport. Despite the relatively docile nature of tennis, the mash up with street-inspired Orchard Street yielded an interesting combination. also releasing is a signature logo “Gotham” New Era 59FIFTY. The whole collection including the pieces seen here are currently available through Orchard Street’s online store.

The Hundreds New Era "Adam Bomb" Fitted Cap

The Hundreds New Era "Adam Bomb" Fitted Cap

Here we go again. The Hundreds will be releasing another Adam Bomb New Era Fitted for the Springtime. This collection includes two simple colorways as well as two 2-tone colorways for all you color freaks. Both will drop at THSF and THLA tomorrow, Thursday April 10th. The Hundreds Rosewood7909 Rosewood Ave.Los Angeles, CA The Hundreds San Francisco585 Post St.San Francisco, CA

UNDFTD New Era 59FIFTY Fitted Caps

UNDFTD New Era 59FIFTY Fitted Caps

Sold Out, Colette’s online shop has received their shipment of Undefeated New Era caps. The black cap has stripes and sponsorship style placement of the logos reminiscent of Tour de France Jerseys. The other 2 of the series of 3 are also striped in brighter multi-colors. Undefeated T’s were onsight as well so make sure to check those out as well.

Supreme New Era "Flags" 59FIFTY Cap

Supreme New Era "Flags" 59FIFTY Cap

Supreme has just dropped a new unannounced set of 59FIFTYs. The “Flags” fitted features a simple emblem with 2 flags, utilizing the same design as the “Flags” hoodie released earlier for the S/S 2008 line. These caps are now available in red, white, blue, and black. Source:Strictly Fitteds

Recon New Era "The League" 59FIFTY Cap

Recon New Era "The League" 59FIFTY Cap

Recon New York has just released “The League” New Era fitted cap. This 59FIFTY sized cap sports a varsity letter S on the front, and a stripe pattern on the under brim. They are available now in Cardinal, Navy, or Black over at the Recon Online Store.

 

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