Analog New Era 59FIFTY Fitted Caps
New Era Top 100
American Headwear Brand
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New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Analog has released a new pack of fitted caps created in association with New Era. With its roots in skate, snow and surf, the brand has set out to reinterpret some classic logos with their own personal twist. The four designs are available now through Karmaloop.
With so much attention being paid to fitteds and 5-panels, the classic trucker hat has received mediocre reviews for the past few years. Making its return this summer as previewed by Dave Ortiz in DQM’s Spring Collection, are two awesome colorways of the freebird hat. A patriotic red,white and blue color scheme features the embroidered American Eagle with the words “And this bird you cannot change” on the under bill.
But for those who are too used to wearing fitteds, DQM has released several New Era 5950 Fitteds as well. Available soon at DQM.
The Hundreds could be considered one of the pioneer brands of the “streetwear internet culture”. New from their camp is this Rosewood New Era Fitted Cap. Since their first store was opened on Rosewood Ave. in Los Angeles, “RSWD” is stitched onto the front of the hat. Only 100 of these will be made available. Check it out on May 1st.
The Hundreds Los Angeles
7909 Rosewood Ave.
Los Angeles, CA 90048
Synonymous with the Five Strikes logo is the boutique Undefeated which has recently released this new UNDFTD New Era Fitted Cap. This Fitted features a Strikes Checkered pattern and comes in two colors – black and white. These caps will be available only at their online store.
Keith Hufnagel has previewed HUF’s upcoming collection for spring/summer. The San Francisco retailer has developed strength and momentum with each passing season, with these latest previews showing no doubt the maturity and direction of arguably one of the industries biggest in-house labels. Stay tuned for a further information including the rumored opening of an upcoming HUF in the Los Angeles area.
Better pictures have surfaced of the “By Any Means” New Era from Supreme. Similar to the Harlem New Eras from past seasons, Supreme has taken the official Yankees MLB on-field baseball cap and added their own custom embroidery. The hat features an eye catching cursive font on the front of the hat as well as “Supreme Team” and “No Love” detailing on the back and sides respectively. The hat is already available at Amazingstore.
GOODS’ 5th anniversary will be marked by a stellar collaboration with Stussy Deluxe. The comprehensive range will include t-shirts, crew necks, hats and skate decks as a tribute to the popular and successful Seattle retailer. There has yet to be a release date set for the “Built To Last” collection, however check GOODS for more information.
Always on the innovative tip regarding their New Era game, Dave’s Quality Meats’ most recent New Eras have hit the shelves of the New York institution. The multiple prints are complimented by simple scriptures to represent the DQM name. Available now at DQM.
Source: Strictly Fitteds
Still a few months away is the release of this Flying Coffin New Era 59FIFTY fitted cap. Plenty of details on this cap including embroidery on the front and back as well as a star filled satin lining. A tentative release date is set for mid-July.
Source: Jason Gomez
Another Kicks/HI collabo with SigZane, a meeting of Hawaiian crafts with street culture. Kicks/HI as you know is one of Hawaii’s premium street boutiques and are especially known for their woven dunk with Nike a while back. This time around, SigZane chose a ocean current/coral pattern for their newest collaboration, and placed it in a checkered pattern on the cap. This version emulates a LV pattern so this satisfies those with a luxurious taste as well as those seeking traditional cultural satisfaction. Check out the SigZane site for a deeper interpretation of the hat’s patterns.
Source: Strictly Fitteds
Portfolio magazine recently presented an interesting look at the progression of New Era. From its roots as a lifestyle cap maker in the 1920s, the brand would eventually secure the licensing for Major League Baseball and its player caps, never relinquishing the license it acquired in the 1930s. The family owned operation has moved along nicely securing a strong profit margin along the way, and choosing a bold goal of doubling the brands sales every 4-5 years. However, with 70 percent of sales coming from MLB licensed team caps, a loss of this license could spell potential disaster for a brand who essentially blew it up when it obliged with Spike Lee’s request for custom Yankee colors back in 1996. However, with many people feeling the crunch of an over saturated collaboration fitted market, what effect if any will this have on New Era’s branding? View the article over at Portfolio.
Ransom from Canada has released their first delivery from their 2008 Spring/Summer Collection. This first drop includes items which suit the warming weather such as lightweight button up shirts and shorts. There’s also a 59Fifty New Era hat as well. Available now at the Ransom shops in Vancouver and Toronto.
Source: Matt George
