New Era

New Era Top 100

American Headwear Brand

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Industries
Founded 1920
Headquarters Buffalo, NY, United States

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Description

New Era is an American headwear brand, founded by German immigrant Ehrhardt Koch, in 1920. The brand was chosen as the official on-field cap of the National football league, as well as being named the headwear and apparel licensee for all eight teams of the Canadian Football League.
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Latest Collections

Dave's Quality Meats x New Era 59FIFTY Fitted Cap
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Dave's Quality Meats x New Era 59FIFTY Fitted Cap

To coincide with the recent release of Dave’s Quality Meats’ Safari Blazer, look for three New

A Bathing Ape x New Era
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A Bathing Ape x New Era

A Bathing Ape recently collaborated with New Era to release store exclusive Fitted Caps. Other


Futura Laboratories New Era 59FIFTY Caps
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Futura Laboratories New Era 59FIFTY Caps

For Futura Laboratories, their 2008 summer collection has produced two upcoming sets of New Era

BTNC New Era 59FIFTY Olympic Medal Pack

BTNC New Era 59FIFTY Olympic Medal Pack

BTNC (Beatnic) will be releasing the second installment of their New Era hat releases planned for this year at the end of July. The first, which was a Gucci inspired number, sold out in mere minutes, and this release should be no different. The three hats are inspired by the world wide sporting phenomenon, the Olympics. The gold, silver, and bronze embroidered BTNC logos are designed to resemble the coveted medals that are awarded to athletes in acknowledgment of their excellent performances on the grandest of stages. These will be released at BTNC in Fullerton, CA and they will be available on their online store beatniconline.com for those that are not in the area at the time.

realmad Hectic Newest Releases

realmad Hectic Newest Releases

DQM has just received new shipments of Japanese brand, Mad Hectic. The release includes two New Era caps, two tees, and two sleeveless shirts. All the shirts focus on horizontal multi-colored stripe patterns that will be brighten your summer days. The New Eras come in black and red, and are fairly simplistic in design just with their logo written across.

DJ Clark Kent x New Era 59FIFTY "Nike 112 Pack" Cap

DJ Clark Kent x New Era 59FIFTY "Nike 112 Pack" Cap

With the coming release of the Nike 112 Pack, DJ Clark Kent also designed a New Era 59FIFTY to match the sneakers. The cap features the same materials and colorway as the sneakers; using the elephant print on the underbrim, 3M retro-reflective material on the brim and one of the rear panels; neon green is used for the embroidery of B on the front and 112_ _ on the rear panel, both symbolic of Clark Kent’s hometown of Brooklyn. An anticipated release date has been set for the 2nd week of July. Source: Strictly Fitteds

HUF 2008 Summer Collection

HUF 2008 Summer Collection

Following up on our video interview with Keith Hufnagel regarding the latest addition to his powerhouse brand with a new LA opening, we offer a glimpse into some new pieces releasing from the label. In what we liken as a similar move with another popular skate/lifestyle brand, HUF’s game has really stepped up in recent memory to reflect a Supreme-esque movement with an interesting mix of refined pieces and provocative graphic t-shirts. Look for these to be available online at store.hufsf.com.

Too Black Guys New Era 59FIFTY Jim Crow Couture Fitted Cap

Too Black Guys New Era 59FIFTY Jim Crow Couture Fitted Cap

Seminal streetwear brand Too Black Guys has had a resounding impact since their inception in the 90s. With a wealth of knowledge and experience, the brand has maintained a solid footing in the industry with their tongue in cheek approach. Their 2008 Jim Crow Couture collection includes the upcoming NewEra 59FIFTY release. The US-made hats feature a turquoise underbill with a detailed embroidery of their Jim Crow mascot on the front. The rear also includes a large embroidery. Check the Too Black Guy’s site nineteen-ninety.com for more details.

Acapulco Gold 2008 Summer New Era Caps

Acapulco Gold 2008 Summer New Era Caps

New York-based brand, Acapulco Gold, just released some New Eras for 2008 summer. Both caps come in black camo pattern, one with blue logo and the other with red. With AG’s simple and clean logo, these caps will be good for all summer occasions. Now available at Boundless NY.

Mackdaddy x Uniful

Mackdaddy x Uniful

Japanese brand, Mackdaddy, collaborated with Uniful to design a series of new items. The release includes two tees, two New Era caps, and one skate deck. All the items feature a special “Unidaddy” logo with two hands shaking. The skate deck is teal on one side and white on the other, and it glows in the dark. All set to release in early July. Source: mashKulture

Wale x Urb New Era 59FIFTY Cap

Wale x Urb New Era 59FIFTY Cap

To celebrate hip-hop artist Wale’s rising success, music magazine Urb has stepped in to create a New Era 59FIFTY cap with the fledging artist. The cap is chock full of details from the intricate shoe lace logo on the front to numerous embroideries seen on the underbill and back. The DMV touch pays homage to Wale’s affiliations with DC/MD/VA. Urb is giving out a cap for each day of the week, for more details check out this link.

The Hundreds x XLarge Pack
Watches

The Hundreds x XLarge Pack

LA scene natives The Hundreds and XLarge have come together to release a pack consisting of a collaboration with G-Shock, New-Era, and a set of t-shirts. The DW-6900 will feature yellow accents and will be branded with both a The Hundreds and XLarge logos on the strap, a TH/XL watermark shown by the backlight function, and the same inscribed on the back of the watch. The New Era 59FIFTY will incorporate both XLarge and The Hundreds into one logo; and the signature JAGS pattern on the side and back panels. The T-shirts will use the classic cartoon inspired designs of The Hundreds which will be sold in grayscale at The Hundreds stores while the full-color version will be only available at XLarge shops. This pack will be released on June 5th at both The Hundreds LA/SF, and at XLarge LA locations.

 

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