Takashi Murakami x Louis Vuitton “Monogramouflage” Collection
Louis Vuitton Top 100
French Luxury Label
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Louis Vuitton (shortened to LV) is one of the world’s leading international French luxury fashion houses that was founded in 1854 by Louis Vuitton as Louis Vuitton Malletier. The LV monogram is an iconic staple on most of their products, which ranges from luxury trunks, leather goods, shoes, watches, jewellery, accessories and sunglasses.
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With all the interest surrounding Murakami’s most recent showing at the Brooklyn Museum and last years popularity of his Louis Vuitton branded products at the Los Angeles MOCA, another range of products will be available this time around. Revoling around designs combining LV’s popular monogram picture and with imagery of camo, the end product Monogramouflage will be seen over a variety of products and leather goods. The items will release January 1st at the Brooklyn Museum with a further release slated for June 15th at LV Stores worldwide. In an ironic move, a series of 10 booths will be set out in street vendor style as purveyors of the LV products.
Source: Nitro:licious via Kyle Ericksen, John Aquino, Galerie Emmanuel Perrotin, Paris and Mami.
Before we posted about the Murakami’s exhibition at the Brooklyn museum, and tonight is the opening night for special guests which will include a performance by the Louis Vuitton Don, Kanye West, and the usual 550 sq. ft. Louis Vuitton boutique. However, this event is special because authentic Monogramouflage canvases and LV hangbags will be sold on the streets outside of the museum, mocking the usual street vendor counterfeiters. Louis Vuitton has taken a bold and clever step against their counterfeiting enemies as the CEO of Louis Vuitton, Yves Carcell, told WWD, “We think that by highlighting it in a happening way and not in a boring way, it will make everybody more aware.”
This will definitely be an unique shopping experience, buying thousand-dollar-bags off street vendor carts.
Source: Selectism via New York Times
We’ve recently seen Louis Vuitton’s ad starring Pharrell Williams for the LV-Blason Jewelry. Now for its new and first television ad campaign, LV is shifting a bit from their luxury image to a more adventurous one. The tone of the ad is more philosophical too asking, “What is a journey?” With collective images from around the world of people, nature, and cityscapes (with a little image hint of an LV bag), this ad is Louis Vuitton’s most emotional one yet. The campaign comes from the Ogilvy agency in Paris.
You can watch the ad here.
Few weeks ago, Fashion Week Daily announced that Pharrell Willams was working with Camille Miceli from Louis Vuitton on a new jewelry collection called the Blason collection. This new collection is “a variation on four themes, in which the rhythm and energy of the new continent harmonize with the spirit of historic Europe.” Prices range from 420 to 1200 Euro and will be available at Louis Vuitton stores starting this Spring.
Here now is the commercial which accompanies the Blason collection starring no other than Pharrell Williams himself. You can see the commercial on Youtube.
Source: Provider Magazine
Left in the hands of producer and artist Pharrell Williams and Louis Vuitton’s jewelry consultant Camille Miceli, the two creative minds spearheaded the Blason collection seen here. Strictly for the baller, the collection upholds a sense of creativity expected all while keeping the design aspect in check.
Source: BBC | Ice Cream
A few years ago, music producer Pharrell Williams and Bape creator Nigo were the mastermind’s behind a collection of sunglasses for Louis Vuitton. A new series of collaboration jewelry under the moniker of Blason will release in subsequent Paris runway shows, designed under the guidance of Pharrell and LV’s creative consultant for jewelry, Camille Miceli. The avant garde styles incorporate themes of music and above all else expensive materials such as diamonds and gold. The price tags are not for the faint of heart, ranging from $2,070 to $621,000 USD. The full collection will debut January 21st.
Info/Image: Fashion Week Daily via Slamxhype
