Dual Threat Collabs Surface in the Awake NY x Air Jordan 6 “Midnight Navy” and “Playful Pink”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
Read More
Latest Collections
Celebrating the iconic silhouette’s 35th anniversary, the New York-based label puts a layered, textured spin on a classic championship sneaker across two distinct colorways.
Expected to be limited to just 100 pairs, the dark and moody sample surfaced during the global superstar’s recent 41st birthday celebration.
From the Pearlized narrative to the Souvenir series, Greg Betty helped redefine Vans for a new era — and has since landed at Jordan Brand.
Limited to just 2,300 pairs worldwide, this premium retro brings luxury finishes and elevated packaging to the iconic silhouette.
The specialized silhouette adapts Spike Lee’s iconic 2006 creation for the green with a seven-spike traction system.
The iconic laser-etched retro is reportedly re-releasing for the first time since its original debut.
The modern performance hybrid model honors the iconic 2005 Air Jordan 20 with a nostalgia-heavy Player Exclusive colorway.
Already spotted on Rui Hachimura, the rising Japanese brand hints at a major collaboration with the Jumpman.
The hybrid classic gets a moody, greyscale update highlighted by striking Metallic Silver elephant print overlays.
Jayson Tatum’s fourth signature shoe receives a stealthy update highlighted by iridescent branding.
Jordan Brand continues its retro rollout with the comeback of a bold 2013 classic.
Stay up to date on the latest industry trends.
Load More
