Official Images of the Union LA x Air Jordan 1 High OG “Varsity Red”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Combining design elements from the Air Jordan 1’s original “Chicago” and “Shadow” colorways.
There’s no word on if this pair will ever see a retail release — but it’s sure nice to look at.
The bold new silhouette returns later this month.
The unbannable sneaker is joined by Nike Basketball’s nine-shoe “Black Label” collection for NBA All-Star Weekend, a new Cecilie Bahnsen x ASICS project and much more.
Paying homage to Michael Jordan’s pair of UNC practice shorts that he wore under his game uniforms.
The much-anticipated “Alaska” colorway may be a re-release of the duo’s Europe-exclusive pair from 2018.
Featuring a hairy suede upper.
Taking design inspiration from Travis Scott’s Air Jordan 1 Low collab.
Arriving alongside the Salehe Bembury x New Balance 1500, Nike’s new Air Max Dn8, the return of another classic Nike Kobe colorway and more.
New images of the shoe — one of which features Travis Scott — have been revealed ahead of its release during NBA All-Star Weekend.
Dropping just in time for Valentine’s Day.
