Here’s What Went Down at Nike’s ‘Art of a Champion’ Exhibit
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Right ahead of the NBA’s intense second season.
Filled with reworked retros, new models and more.
Take a look at sketches of the potential design.
Foreshadowing the NBA player’s glorious career.
A special launch for Chicago.
From the virtual and augmented realms of gaming to building sneaker bots.
Now scheduled for later this month.
Hand-painted Ape Head and all.
With cameos from Damian Lillard and James Harden.
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