Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jordan Brand Honors Ray Allen's Hall of Fame Induction With 4 PE Models
Sports

Jordan Brand Honors Ray Allen's Hall of Fame Induction With 4 PE Models

Commemorating the basketball player’s legacy and 21-year history with the brand.

The Air Jordan 18 "Racer Blue" Releases This Month
Footwear

The Air Jordan 18 "Racer Blue" Releases This Month

How does this one stack up against the OG colorways?


Will Smith Unboxes Laceless Air Jordan 5 "Fresh Prince" & Special "Friends & Family" Pair
Footwear

Will Smith Unboxes Laceless Air Jordan 5 "Fresh Prince" & Special "Friends & Family" Pair

In celebration of the Fresh Prince’s 50th birthday.

Carmelo Anthony x Jordan Brand Reveal Capsule Alongside rag & bone
Fashion

Carmelo Anthony x Jordan Brand Reveal Capsule Alongside rag & bone

Featuring interchangeable patches, removable strap and more.

Skepta, Supreme & PSNY Amongst Collaborators for This Week's Important Sneaker Drops
Footwear

Skepta, Supreme & PSNY Amongst Collaborators for This Week's Important Sneaker Drops

Tying in a re-release, NYFW, and a Kylie Jenner-endorsed shoe as well.

Air Jordan XX Returns With a Flyknit Overhaul
Footwear

Air Jordan XX Returns With a Flyknit Overhaul

Revived in two colorways.

The Travis Scott x Air Jordan 4 "Friends & Family" Gets Updated Look
Footwear

The Travis Scott x Air Jordan 4 "Friends & Family" Gets Updated Look

Are we inching closer to a potential drop?

Nigel Sylvester Talks Turning a Childhood Dream to a Reality with his Air Jordan 1 Collab
Footwear

Nigel Sylvester Talks Turning a Childhood Dream to a Reality with his Air Jordan 1 Collab

In addition to our interview, we photographed Nigel’s pre-distressed AJ1 with some of his biking beaters.

Nike Introduces an Air Jordan Future in a Darker-Toned Woven Camo
Footwear

Nike Introduces an Air Jordan Future in a Darker-Toned Woven Camo

A solid choice for your fall lineup.

MR. BRAINWASH Pays Tribute to DJ AM with Hand-Painted Sneakers
Footwear

MR. BRAINWASH Pays Tribute to DJ AM with Hand-Painted Sneakers

Virgil Abloh x Nike Air VaporMax collabs, Supreme x Air Jordans, and more.

Justin Timberlake & Nigel Sylvester Take on Supreme's Gato in This Week's Footwear Drops
Footwear

Justin Timberlake & Nigel Sylvester Take on Supreme's Gato in This Week's Footwear Drops

Accompanied by the Nigel Sylvester-inspired Air Jordan 1, Supreme x Nike SB collab, UA’s new sportstyle category and more.

Travis Scott Steps out in a Paris Saint-Germain x Jordan Brand Basketball Jersey
Sports

Travis Scott Steps out in a Paris Saint-Germain x Jordan Brand Basketball Jersey

More looks from the upcoming collaboration.

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