Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

YEEZY, Kobe & 'DBZ' Do Battle In Week's Footwear Drops
Footwear

YEEZY, Kobe & 'DBZ' Do Battle In Week's Footwear Drops

Along with the Air Jordan 11 and Air Foamposite One.

Jordan Legacy 312 "Rookie of the Year" Officially Unveiled
Footwear

Jordan Legacy 312 "Rookie of the Year" Officially Unveiled

Hitting select retailers soon.


Travis Scott Unveils "Astroworld" Colorway of the Jordan GOAT
Footwear

Travis Scott Unveils "Astroworld" Colorway of the Jordan GOAT

Debuting the upcoming Jordan Brand runner.

Don C's Jordan Legacy 312 Sports "Knicks" & "Pistons" Team Colors
Footwear

Don C's Jordan Legacy 312 Sports "Knicks" & "Pistons" Team Colors

Nodding to MJ’s rival teams during the ’90s.

Dan Life to Give Away Air Jordan 1 "Chicago" Encrusted with 15,000 Crystals
Giveaways

Dan Life to Give Away Air Jordan 1 "Chicago" Encrusted with 15,000 Crystals

Valued at $7,500 USD.

Jordan Legacy 312 "Lakers" Gets Ready for Showtime Next Month
Footwear

Jordan Legacy 312 "Lakers" Gets Ready for Showtime Next Month

Donning the famed purple and gold.

A Look Inside Jordan Brand’s New Los Angeles-Based Shop
Design

A Look Inside Jordan Brand’s New Los Angeles-Based Shop

Including a space reserved for the full Air Jordan sneaker legacy.

A Potential Union LA x Air Jordan 1 Surfaces
Footwear

A Potential Union LA x Air Jordan 1 Surfaces

A multi-colorway mashup.

Air Jordan 4 "Tattoo" Hitting Shelves This Holiday Season
Footwear

Air Jordan 4 "Tattoo" Hitting Shelves This Holiday Season

The NBA won’t ask you to cover these up.

Travis Scott Teases a Backwards Swoosh Air Jordan 1 Collab
Footwear

Travis Scott Teases a Backwards Swoosh Air Jordan 1 Collab

Complete with Cactus Jack branding.

The Air Jordan 9 Boot NRG Preps to Release in a "Wheat" Colorway
Footwear

The Air Jordan 9 Boot NRG Preps to Release in a "Wheat" Colorway

A rugged take on the court staple.

The Shoe Surgeon Mashes the Air Max 1 “atmos Elephant” With the Air Jordan 1
Footwear

The Shoe Surgeon Mashes the Air Max 1 “atmos Elephant” With the Air Jordan 1

Aptly named the Air Jordan 1 “atmos.”

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