Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Jordan Proto-32.9 Is Inspired By Early Air Jordan 33 Prototypes
Footwear

The Jordan Proto-32.9 Is Inspired By Early Air Jordan 33 Prototypes

Exposing the inner workings of an adjustable FastFit lacing system.

Take a Detailed Look at the Air Jordan 6 "DMP" Retro
Footwear

Take a Detailed Look at the Air Jordan 6 "DMP" Retro

The beloved colorway is returning for the first time ever in January 2020


Eric Koston Teases the Nike SB x Air Jordan 1 Low "Desert Ore"
Footwear

Eric Koston Teases the Nike SB x Air Jordan 1 Low "Desert Ore"

Complete with a wear-away feature.

A Closer Look at the Air Jordan 1 Retro High OG "Black/Orange" (UPDATE)
Footwear

A Closer Look at the Air Jordan 1 Retro High OG "Black/Orange" (UPDATE)

Paying homage to Michael Jordan’s iconic dunk.

The Air Jordan 12 "Reverse Taxi" Is Releasing on Halloween
Footwear

The Air Jordan 12 "Reverse Taxi" Is Releasing on Halloween

Flipping the classic “Taxi” colorway for a bold new look.

Nike Serves up More Halloween-Themed Kicks in This Week's Best Footwear Drops
Footwear

Nike Serves up More Halloween-Themed Kicks in This Week's Best Footwear Drops

Along with collaborations from Supreme x Clarks Originals, Kawhi Leonard x New Balance, size? x Vans, & more.

Jordan Brand Unveils Air Jordan 1 "Fearless Ones" Collection for Holiday 2019
Footwear

Jordan Brand Unveils Air Jordan 1 "Fearless Ones" Collection for Holiday 2019

Featuring collabs with Edison Chen, FACETASM, Ghetto Gastro, and more, as well as the first ever AJ1 FlyEase.

Take a First Look at the Air Jordan 1 High OG "Pine Green"
Footwear

Take a First Look at the Air Jordan 1 High OG "Pine Green"

A bold new take on the classic.

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel
Footwear

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel

A raffle to win it will soon be open according to founder, Stéphane Ashpool.

FORTY PERCENT AGAINST RIGHTS Readies a Nike SB Dunk High With Air Jordan Detailing
Footwear

FORTY PERCENT AGAINST RIGHTS Readies a Nike SB Dunk High With Air Jordan Detailing

Landing this month.

The Air Jordan 1 Low Arrives in "Court Purple"
Footwear

The Air Jordan 1 Low Arrives in "Court Purple"

Another familiar style hits the low-top silhouette.

The Air Jordan 10 "Seattle" Returns for the First Time Ever This Weekend
Footwear

The Air Jordan 10 "Seattle" Returns for the First Time Ever This Weekend

The “City Pack” classic is back in all its original glory.

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