Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

The Air Max 95 "Neon" Inspires Upcoming Air Jordan 4 Release
Footwear

The Air Max 95 "Neon" Inspires Upcoming Air Jordan 4 Release

An unexpected crossover.

Jordan 6 Rings in White and Black Nods to a Memorable Air Jordan 11
Footwear

Jordan 6 Rings in White and Black Nods to a Memorable Air Jordan 11

Shades of 2006’s DMP release.


Zion Williamson Wears Air Jordan 34 "Bayou Boys" Player Edition in NBA Debut
Footwear

Zion Williamson Wears Air Jordan 34 "Bayou Boys" Player Edition in NBA Debut

A special style for the #1 overall pick’s first regular season game.

Another Look at Off-White™ and Jordan Brand's Apparel Capsule
Fashion

Another Look at Off-White™ and Jordan Brand's Apparel Capsule

Accompanying the release of the collaborative AJ5.

Jordan Brand Taps 8 Chicago Creatives for NBA All-Star 8x8 Collection
Footwear

Jordan Brand Taps 8 Chicago Creatives for NBA All-Star 8x8 Collection

Footwear and apparel from Virgil Abloh, Cole Bennett’s Lyrical Lemonade, Chance The Rapper’s Social Works and others.

Jordan Brand, Nike and Converse's NBA All-Star Range Collectively Totals 18 Styles
Footwear

Jordan Brand, Nike and Converse's NBA All-Star Range Collectively Totals 18 Styles

Colorful and sporty designs spread across all three branches of the Nike family.

DJ Snake Teases Paris Saint-Germain x Jordan Brand 2019/20 Fourth Kit
Sports

DJ Snake Teases Paris Saint-Germain x Jordan Brand 2019/20 Fourth Kit

Expected to release soon.

Take a Closer Look at the Off-White™ x Air Jordan 5
Footwear

Take a Closer Look at the Off-White™ x Air Jordan 5

Recalling elements established with Virgil’s previous “Ghosting” releases.

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops
Footwear

Paul Rodriguez and Nike SB Capture the Championship Belt in This Week's Best Footwear Drops

Alongside a new adidas YEEZY BOOST 350 V2, the return of a beloved Air Jordan 4 and fresh styles for LeBron James and Paul George.

Air Jordan 9 Receives a Sleek Black & Smoke Grey Colorway
Footwear

Air Jordan 9 Receives a Sleek Black & Smoke Grey Colorway

Alongside Hyper Blue accents for good measure.

Travis Scott Dons Dior & Jordan Brand's "Air Dior" Capsule Collection
Fashion

Travis Scott Dons Dior & Jordan Brand's "Air Dior" Capsule Collection

Ready-to-wear apparel, AJ1 makeups, and more.

The HYPE Report: Paris Fashion Week, Upcoming Sneaker Releases and More
The HYPE Report

The HYPE Report: Paris Fashion Week, Upcoming Sneaker Releases and More

We also discuss Virgil Abloh’s “Efflorescence” Exhibition as well as his stage design for Louis Vuitton Men’s FW20 show.

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