Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

TITAN and Jordan Brand Salute the Philippines' Rich Basketball Culture with Electric Air Jordan 23 and Air Jordan 35
Footwear

TITAN and Jordan Brand Salute the Philippines' Rich Basketball Culture with Electric Air Jordan 23 and Air Jordan 35

The two-pack of latter-day Jordan Brand styles is centered around TITAN’s signature lightning bolt graphic and an elegant-yet-sporty color palette.

Mansory and BSTN Craft a Lawnmower Inspired by the Air Jordan 11 "Jubilee"
Automotive

Mansory and BSTN Craft a Lawnmower Inspired by the Air Jordan 11 "Jubilee"

The one-off machine is spotlighted in a campaign staring FC Bayern Munich’s Alphonso Davies.


Here's a First Look at the Air Jordan 4 "Taupe Haze"
Footwear

Here's a First Look at the Air Jordan 4 "Taupe Haze"

Probably the closest thing we’ll get to Travis Scott’s F&F “Khaki” colorway.

Fake Dior x AJ1s, Beats and Viagra Seized in $32M USD Customs Bust
Footwear

Fake Dior x AJ1s, Beats and Viagra Seized in $32M USD Customs Bust

“Criminals are exploiting e-commerce platforms to sell counterfeit and often dangerous goods to unwitting holiday shoppers.”

Official Images of the Air Jordan 11 Adapt
Footwear

Official Images of the Air Jordan 11 Adapt

Jordan Brand’s first-ever power lacing sneaker will retail for a cool $500 USD.

The Best Sneakers of 2020
Footwear

The Best Sneakers of 2020

Ten selections and two honorable mentions, hand-picked by HYPEBEAST’s sneaker savants.

Kid Cudi's First Signature adidas Shoe Blasts Off in This Week's Best Footwear Drops
Footwear

Kid Cudi's First Signature adidas Shoe Blasts Off in This Week's Best Footwear Drops

Cudi’s Vadawam 326 is joined by two new sacai x Nike Vaporwaffles, the return of the classic Nike Air Max 95 “Neon” and much more.

Jordan Brand Readies a "Wolf Grey" Take on the Air Jordan 5 Low Golf
Footwear

Jordan Brand Readies a "Wolf Grey" Take on the Air Jordan 5 Low Golf

Play 18 holes in style.

The Air Jordan 6 "Carmine" Is Returning in 2021
Footwear

The Air Jordan 6 "Carmine" Is Returning in 2021

Celebrating its 30th anniversary and featuring Nike Air branding on its heel for the first time since 1991.

Official Look at the Air Jordan 12 "Varsity Red"
Footwear

Official Look at the Air Jordan 12 "Varsity Red"

The Jumpman family flips the schemes of the ever-iconic Air Jordan 12 “Flu Game”.

The Hardwood-Ready TITAN x Air Jordan 35 Collaboration is Revealed
Footwear

The Hardwood-Ready TITAN x Air Jordan 35 Collaboration is Revealed

Dropping in tandem with the Manila-based retailer’s Air Jordan 23 collaboration.

Jordan Brand's Modular AJ1 High Switch Receives "Light Smoke Grey" Makeover
Footwear

Jordan Brand's Modular AJ1 High Switch Receives "Light Smoke Grey" Makeover

Both a low and high-top.

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