Nike and Jordan Brand Open Temporary Soho Store in NYC
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
Read More
Latest Collections
Located at 611 Broadway, the dynamic retail hub blends sport, style, and New York culture with exclusive customization experiences.
The hybrid performance model combines the Air Jordan 40 platform with the signature fold-down shroud of the Air Jordan 28.
The stealthy iteration equips the iconic hardwood silhouette for football.
Reviewing all 33 of the latest season’s kicks, from Aaron Gordon to Tyrese Haliburton.
Look out for the high-spec pair to release alongside new Caitlin Clark x Nike, Issey Miyake x Camper, XLIM x HOKA, and more.
The iteration makes a comeback two decades since its original release.
The 2000 classic returns for 2026 featuring the highly anticipated Nike Air heel branding and vintage-inspired aesthetic updates.
Fans speculate that the massive 75-lot auction means that Curry might be nearing a final decision for a new sneaker deal in a post-Under Armour era.
The Lakers forward introduces a unique, sashiko-embroidered denim take on the brand’s zippered hybrid basketball silhouette.
A recurring look at where golf intersects with other worlds.
The Atlanta legend offers a preview of Nigel Sylvester’s upcoming “Brick After Brick” collection with Jordan Brand.
Sporting “Work Blue” accents against a backdrop of “Pale Ivory”
