The Air Jordan 1 Mid “Game Winner” Pays Tribute to Michael Jordan’s Iconic 1982 NCAA Championship Winning Shot
Jordan Brand Top 100
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring carpet-like Swooshes.
Featuring new pairs of Jordan Series Mid and Jordan 2’s.
A versatile palette for the mid-1980s Jordan model.
Reenacting Sonny Vaccaro’s quest of signing Michael Jordan.
Pony hair textures arrive on the Swooshes and overlays.
HYPEBEAST staff members share what they’ve rotated in the year’s first six months.
Celebrating the annual Parisian streetball event.
Air Jordan 1 Low OG "Bleached Coral" Bears a Summer-Ready Palette In This Week's Best Footwear Drops
Releasing alongside Jacquemus’ Nike Air Humara pack, the New Balance 990v3 “Moonbeam” and more.
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