Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Editor's Picks: Our Favorite Sneakers of 2022 So Far
Footwear

Editor's Picks: Our Favorite Sneakers of 2022 So Far

HYPEBEAST staff members share what they’ve rotated in the year’s first six months.

A "Quai 54" Air Jordan 1 Utility Stash Is on the Way
Footwear

A "Quai 54" Air Jordan 1 Utility Stash Is on the Way

Celebrating the annual Parisian streetball event.


An Early Look at the Air Jordan 5 "Concord"
Footwear

An Early Look at the Air Jordan 5 "Concord"

Set to release this August.

"University Blue" Hits the Air Jordan 1 Mid
Footwear

"University Blue" Hits the Air Jordan 1 Mid

An essential for Tar Heel fans.

Air Jordan 1 Low OG "Bleached Coral" Bears a Summer-Ready Palette In This Week's Best Footwear Drops
Footwear

Air Jordan 1 Low OG "Bleached Coral" Bears a Summer-Ready Palette In This Week's Best Footwear Drops

Releasing alongside Jacquemus’ Nike Air Humara pack, the New Balance 990v3 “Moonbeam” and more.

The Air Jordan 1 Mid "Olive Toe" Gets Wrapped in Canvas
Footwear

The Air Jordan 1 Mid "Olive Toe" Gets Wrapped in Canvas

Dropping this Fall.

An Early Look at the Air Jordan 14 "Ginger"
Footwear

An Early Look at the Air Jordan 14 "Ginger"

The motorsport-inspired silhouette makes a return.

Jordan Brand Presents the Air Jordan 3 "Dark Iris"
Footwear

Jordan Brand Presents the Air Jordan 3 "Dark Iris"

Adding to Jordan Brand’s lineup of colorways for the year.

Guo Ailun's Air Jordan 36 Low PE Is Unveiled
Footwear

Guo Ailun's Air Jordan 36 Low PE Is Unveiled

Heel tabs bear the CBA hooper’s initials for personal flair.

Take an Official Look at the Travis Scott x Air Jordan 1 Low "Reverse Mocha"
Footwear

Take an Official Look at the Travis Scott x Air Jordan 1 Low "Reverse Mocha"

Seemingly confirming rumors of an upcoming release.

"Chicago"-Like Tones Arrive on the Air Jordan 1 Low
Footwear

"Chicago"-Like Tones Arrive on the Air Jordan 1 Low

Featuring familiar color blocking.

An Early Look at the Air Jordan 3 OG "Fire Red"
Footwear

An Early Look at the Air Jordan 3 OG "Fire Red"

Carrying the OG Nike Air logo at the heel.

 

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