Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Take a First Look at the Air Jordan 1 High OG "Pine Green"
Footwear

Take a First Look at the Air Jordan 1 High OG "Pine Green"

A bold new take on the classic.

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel
Footwear

Pigalle's Upcoming Jordan Collab Teased: 'Friends & Family' Proto-Max 720 & Apparel

A raffle to win it will soon be open according to founder, Stéphane Ashpool.

FORTY PERCENT AGAINST RIGHTS Readies a Nike SB Dunk High With Air Jordan Detailing
Footwear

FORTY PERCENT AGAINST RIGHTS Readies a Nike SB Dunk High With Air Jordan Detailing

Landing this month.

The Air Jordan 1 Low Arrives in "Court Purple"
Footwear

The Air Jordan 1 Low Arrives in "Court Purple"

Another familiar style hits the low-top silhouette.

The Air Jordan 10 "Seattle" Returns for the First Time Ever This Weekend
Footwear

The Air Jordan 10 "Seattle" Returns for the First Time Ever This Weekend

The “City Pack” classic is back in all its original glory.

The Patta x Air Jordan 7 "Icicle" Is Releasing This Weekend
Footwear

The Patta x Air Jordan 7 "Icicle" Is Releasing This Weekend

Exclusively at Patta’s flagships and webstore.

The Best Look yet at the Air Jordan 8 "Pendleton"
Footwear

The Best Look yet at the Air Jordan 8 "Pendleton"

Part of the newest N7 collection.

Travis Scott Responds to Fan’s Complaint About His Air Jordan Releases
Footwear

Travis Scott Responds to Fan’s Complaint About His Air Jordan Releases

The post urges Nike to change the system.

The HYPE Report: Travis Scott x Air Jordan 6, 'Fortnite's Lawsuit and More
The HYPE Report

The HYPE Report: Travis Scott x Air Jordan 6, 'Fortnite's Lawsuit and More

Our Editors also discuss Kehinde Wiley’s sculpture in Times Square and Kanye’s ‘YANDHI’ leaks.

Another Image of the Travis Scott x Air Jordan 6 "Yellow Cactus Jack" Surfaces (UPDATE)
Footwear

Another Image of the Travis Scott x Air Jordan 6 "Yellow Cactus Jack" Surfaces (UPDATE)

A potential variant.

Load more

{{ selectedDropItems.monthDivider }}

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.