Russell Westbrook and His Pet Lizard Star in Lookbook for New Lifestyle Jordan Range
Jordan Brand
Profile
Founded
1984
Industries
Footwear
Headquarter
Portland, OR, United States
Website
nike.com/us/en_us/c/jordan
Latest Collections
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
2015
Collaborates with October’s Very Own on two colorways of the Air Jordan 10
2014
Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)
2012
Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models
1994
Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield
1989
Releases AJ IV, the first Jordan sneaker released to the global market
1986
Releases AJ II, designed by Peter Moore and Bruce Kilgore
1985
Air Jordan I, designed by Peter C. Moore, is released to the public
Alongside the YEEZY 700 “Geode,” a ‘Game of Thrones’ x adidas capsule, the cosmic Jordan Proto-Max 720 and more.
The custom pair he wore at the unveiling of the Model Y.
Following the bright yellow edition.
Drawing inspiration from the now-infamous air unit.
Another one for the hybrid silhouette.
From court shots to kickflips.
The brightest edition yet for the new model.
Showcasing the shoes versatile aesthetic.
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