Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Supreme Revives Nike's Tailwind IV in This Week's Footwear Drops
Footwear  

Supreme Revives Nike's Tailwind IV in This Week's Footwear Drops

Alongside the YEEZY 700 “Geode,” a ‘Game of Thrones’ x adidas capsule, the cosmic Jordan Proto-Max 720 and more.

Here's a Closer Look at Elon Musk's Air Jordan 1 "Tesla"
Footwear

Here's a Closer Look at Elon Musk's Air Jordan 1 "Tesla"

The custom pair he wore at the unveiling of the Model Y.

Jordan Brand's Proto-React to Launch in Lavish Gold and White
Footwear

Jordan Brand's Proto-React to Launch in Lavish Gold and White

Following the bright yellow edition.

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook
Footwear

Jordan Proto-Max 720 "Gym Red" Spotlighted in Pigalle Lookbook

Drawing inspiration from the now-infamous air unit.

The Air Jordan 6 Rings Receives a High-Visibility "Taxi" Revamp
Footwear

The Air Jordan 6 Rings Receives a High-Visibility "Taxi" Revamp

Another one for the hybrid silhouette.

New Trio of Air Jordan 1 Lows Takes Inspiration From Skating Culture
Footwear  

New Trio of Air Jordan 1 Lows Takes Inspiration From Skating Culture

From court shots to kickflips.

Jordan Proto-React Is Spring-Ready With Bold Yellow Colorway
Footwear

Jordan Proto-React Is Spring-Ready With Bold Yellow Colorway

The brightest edition yet for the new model.

T.I. Stars in A Ma Maniere x Jordan Proto-Max 720 "Atlanta Nights" Editorial
Footwear

T.I. Stars in A Ma Maniere x Jordan Proto-Max 720 "Atlanta Nights" Editorial

Showcasing the shoes versatile aesthetic.

Nike SB x Air Jordan 1 Returns With More Wear-Away Uppers
Footwear  

Nike SB x Air Jordan 1 Returns With More Wear-Away Uppers

Two colorways, one sneaker.

Closer Look at the Air Jordan 3 Tinker "Air Max 1"
Footwear

Closer Look at the Air Jordan 3 Tinker "Air Max 1"

Complete with interchangeable Swooshes.
Load more