Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Jordan Brand and Tokyo Giants Announce Exclusive 2026 Collection
Fashion

Jordan Brand and Tokyo Giants Announce Exclusive 2026 Collection

The highly anticipated sports crossover is scheduled to debut mid-summer.

Jordan Brand Delivers Tropical Energy With the Air Jordan 4 "Birds of Paradise"
Footwear

Jordan Brand Delivers Tropical Energy With the Air Jordan 4 "Birds of Paradise"

The upcoming women’s exclusive silhouette features an understated neutral upper paired with vibrant underfoot accents and special-edition packaging.


Nigel Sylvester Reveals the Air Jordan 14 "Purple Ferrari" WNBA PE
Footwear

Nigel Sylvester Reveals the Air Jordan 14 "Purple Ferrari" WNBA PE

The exclusive player edition honors women’s basketball with a vibrant premium suede upper and iconic motorsport design cues.

The Jordan Pointe's Sharpest Colorway Yet Mixes Metallic Silver With Classic University Red
Footwear

The Jordan Pointe's Sharpest Colorway Yet Mixes Metallic Silver With Classic University Red

The new iteration of the ballet-inspired women’s silhouette arrives in a clean four-tone palette that leans into the shoe’s sportswear edge.

Official Look at the Jordan Triangle "Quai 54"
Footwear

Official Look at the Jordan Triangle "Quai 54"

Anchoring the 2026 Parisian World Streetball Championship collection, the brand’s latest performance flagship sports a nocturnal “Action Grape” and “Key Lime” execution.

Official Look at the Air Jordan 1 Low MM V3 "Light Orewood Brown"
Footwear

Official Look at the Air Jordan 1 Low MM V3 "Light Orewood Brown"

The Method of Make series expands its lifestyle lineup with a sophisticated neutral colorway.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, Pacsun and more.

Teyana Taylor Teases Upcoming Air Jordan Collaboration Is on the Way
Footwear

Teyana Taylor Teases Upcoming Air Jordan Collaboration Is on the Way

The multi-hyphenate artist hints at a third footwear project following her successful Air Jordan releases.

Jordan Future Mule Surfaces in "Light Iron Ore"
Footwear

Jordan Future Mule Surfaces in "Light Iron Ore"

The minimalistic slide expands the label’s off-court lifestyle portfolio with premium short-hair suede.

Jordan Brand Infuses Chicago Bulls Heritage Into the Nike Cryoshot Mercurial Vapor 1
Footwear

Jordan Brand Infuses Chicago Bulls Heritage Into the Nike Cryoshot Mercurial Vapor 1

The soccer-inspired hybrid lifestyle sneaker surfaces in a bold “University Red” colorway.

J Balvin Takes the World Cup Stage to Debut His Air Jordan 4 “Lemonade”
Footwear

J Balvin Takes the World Cup Stage to Debut His Air Jordan 4 “Lemonade”

The “Prince of Reggaeton” teased a first look at the monochromatic silhouette before his opening ceremony performance.

PHANTACI and Jordan Brand Launch Official Merchandise for Jay Chou’s “Carnival II” World Tour
Fashion

PHANTACI and Jordan Brand Launch Official Merchandise for Jay Chou’s “Carnival II” World Tour

The debut collaborative capsule brings together music, basketball, and street culture.

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