First Look at the Air Jordan 3 “Sail/Metallic Silver”
Jordan Brand
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The new women’s-exclusive colorway is set to drop this April.
A new women’s-exclusive take on the familiar “Bred Toe” color blocking.
The throwback look was previously said to have its release cancelled, however, it is now set to arrive globally in just a couple of days.
This time around, it’s the black-tongued version — which hasn’t been re-released in almost 15 years.
The football club is expected to rekindle its partnership with Jordan Brand this holiday season.
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