Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT and Reebok's 'Toy Story'-Themed Instapump Fury Is Finally Here
Footwear

BAIT and Reebok's 'Toy Story'-Themed Instapump Fury Is Finally Here

A playful rework on a classic Reebok sneaker.

BAIT and Astro Boy Collaborate on Glow-in-the-Dark Skateboard Set
Art

BAIT and Astro Boy Collaborate on Glow-in-the-Dark Skateboard Set

Limited to 200 editions.


BAIT Celebrates 4/20 With Colorful 'Beavis and Butt-Head' Capsule
Fashion

BAIT Celebrates 4/20 With Colorful 'Beavis and Butt-Head' Capsule

Featuring vibrant graphics of the nostalgic characters.

AMBUSH & BAIT Collaborate On 'ASTRO BOY AMBUSH' Figure
Design

AMBUSH & BAIT Collaborate On 'ASTRO BOY AMBUSH' Figure

Limited to 55 units per color.

BAIT & Champion Come Together to Celebrate the "Amazing" Spider-Man
Fashion

BAIT & Champion Come Together to Celebrate the "Amazing" Spider-Man

A playful take on the iconic web-slinger.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring BAPE, NEIGHBORHOOD x WTAPS, ‘JACKBOYS’ merch and more.

BAIT Taps 'Pac-Man' for a Graphic-Heavy "Glitch" Capsule
Fashion

BAIT Taps 'Pac-Man' for a Graphic-Heavy "Glitch" Capsule

Continuing with its video game collaborations.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Palace, PLEASURES, Fucking Awesome, BAPE and more.

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details
Footwear

BAIT's 'Stranger Things' x Nike Air Tailwind 79 Is Loaded With Hidden Details

Including flammable uppers and hidden messages.

BAIT and Gundam Launch San Diego Comic-Con Capsule
Fashion

BAIT and Gundam Launch San Diego Comic-Con Capsule

An exclusive line of apparel and limited edition figurines.

BAIT Announces 'One-Punch Man' Capsule Collection Featuring Saitama & Boros
Fashion

BAIT Announces 'One-Punch Man' Capsule Collection Featuring Saitama & Boros

Five unique pieces are set to drop later this week.

BAIT Links With Disney Pixar's 'Toy Story' for Themed Reebok Instapump Fury
Footwear

BAIT Links With Disney Pixar's 'Toy Story' for Themed Reebok Instapump Fury

“The important thing is that we stick together!”

 

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