Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT x 'Ted 2' x Reebok Instapump Fury "Nasty Ted"
Footwear

BAIT x 'Ted 2' x Reebok Instapump Fury "Nasty Ted"

Ted gets nasty.

BAIT x 'Ted 2' x Reebok Instapump Fury "Happy Ted"
Footwear

BAIT x 'Ted 2' x Reebok Instapump Fury "Happy Ted"

What if Ted were a sneakerhead?


BAIT x 'Ted 2' x Reebok Instapump Fury Teaser
Fashion

BAIT x 'Ted 2' x Reebok Instapump Fury Teaser

Inspired by everyone’s favorite foul-mouthed teddy bear.

The President of PYS and BAIT Is Now Co-Owner of Undefeated
Fashion

The President of PYS and BAIT Is Now Co-Owner of Undefeated

Moves in the streetwear and sneaker industry.

Lo Life x Etonic Stable Air Base
Footwear

Lo Life x Etonic Stable Air Base

A true retro.

BAIT and Plastic Cell Create a Hand Painted Drake Sculpture for OVO x Jordan Special Release Tee
Fashion

BAIT and Plastic Cell Create a Hand Painted Drake Sculpture for OVO x Jordan Special Release Tee

The tee also includes a chance at a restock of the OVO x Air Jordan 10s.

BAIT x G.I. JOE x New Balance MT580 "Storm Shadow" & "Snake Eyes"
Footwear

BAIT x G.I. JOE x New Balance MT580 "Storm Shadow" & "Snake Eyes"

And knowing is half the battle.

BAIT Helps ASICS Celebrate 25 Years of the GEL-Lyte III
Footwear

BAIT Helps ASICS Celebrate 25 Years of the GEL-Lyte III

Celebrate in style.

BAIT x Brooks Regent Runner "Rabbit Foot"
Footwear

BAIT x Brooks Regent Runner "Rabbit Foot"

inspired by the traditional lucky charm.

BAIT, Medicom Toy, Sket One and Huy Fong Foods Collaborate on New "Sriracha" Collection
Design

BAIT, Medicom Toy, Sket One and Huy Fong Foods Collaborate on New "Sriracha" Collection

A powerful combination of recognizable names coming together to create a Medicom Bearbrick for all “Sriracha” lovers.

BAIT x G.I. Joe x New Balance 574 "Cobra Commander"
Footwear

BAIT x G.I. Joe x New Balance 574 "Cobra Commander"

The collaborative venture between BAIT, New Balance, and the G.I. Joe franchise has resulted in

BAIT x G.I. Joe x New Balance 710 "Roadblock"
Footwear

BAIT x G.I. Joe x New Balance 710 "Roadblock"

Dedicated to the G.I. Joe team’s heavy artillery expert of the same name is the latest

 

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