Profile

Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT x Brooks Fusion "Oyster"
Footwear

BAIT x Brooks Fusion "Oyster"

Streetwear retailer BAIT is back again with another stellar collaboration. This time, BAIT teams up

BAIT x ASICS GEL-Lyte V "Misfits"
Footwear

BAIT x ASICS GEL-Lyte V "Misfits"

Having recently released the “Splash City” colorway, BAIT joins forces with ASICS once again for a


BAIT x ASICS Tiger GEL-Lyte V "Splash City"
Footwear

BAIT x ASICS Tiger GEL-Lyte V "Splash City"

BAIT and ASICS Tiger have collaboratively released a new iteration of the latter’s popular GEL-Lyte

A Closer Look at the BAIT x Saucony Shadow 6000 "CruelWorld 5"
Footwear

A Closer Look at the BAIT x Saucony Shadow 6000 "CruelWorld 5"

Following the release of the BAIT x Saucony Shadow 6000 “CruelWorld 5” last week, we now take a

BAIT and The Bumpy Pitch Team Up to Help Celebrate Kicks to the Pitch's Launch
Fashion

BAIT and The Bumpy Pitch Team Up to Help Celebrate Kicks to the Pitch's Launch

In celebration of the launch of Kicks to the Pitch’s website, BAIT and Bumpy Pitch FC have teamed

BAIT x Saucony Shadow 6000 "CruelWorld 5"
Footwear

BAIT x Saucony Shadow 6000 "CruelWorld 5"

BAIT has been raising its profile with some covetable collaborations, and the retailer is showing

BAIT x Etonic Trans Am “Horizon" Pack
Footwear

BAIT x Etonic Trans Am “Horizon" Pack

An unlikely pairing of identities, California-based retailer BAIT teams up with a resurgent Etonic

A Closer Look at the BAIT x adidas Originals EQT Running Support "The Big Apple"
Footwear

A Closer Look at the BAIT x adidas Originals EQT Running Support "The Big Apple"

adidas recently teamed up with premium footwear retailer BAIT for a unique “The Big Apple”

BAIT x Medicom Toy 1000% Bearbrick "Headshot"
Design

BAIT x Medicom Toy 1000% Bearbrick "Headshot"

In celebration of BAIT’s new Seattle outpost, Medicom Bearbrick is releasing a special edition BAIT

BAIT x adidas Originals EQT Running Support "The Big Apple"
Footwear

BAIT x adidas Originals EQT Running Support "The Big Apple"

adidas teams up with BAIT to reinvent one of the brand’s most iconic silhouettes — the EQT Running

BAIT x AND1 Tai Chi “Blue Apple”
Footwear

BAIT x AND1 Tai Chi “Blue Apple”

Footwear retailer BAIT’s first project of the year comes in the form of a premium approach to the

 A Closer Look at the BAIT x Saucony Shadow Original CruelWorld 4 "Midnight Mission"
Footwear

A Closer Look at the BAIT x Saucony Shadow Original CruelWorld 4 "Midnight Mission"

Following the initial reveal of the BAIT x Saucony Shadow Original CruelWorld 4 “Midnight Mission,”

 

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