BAIT, Medicom Toy, Sket One and Huy Fong Foods Collaborate on New "Sriracha" Collection

A powerful combination of recognizable names coming together to create a Medicom Bearbrick for all “Sriracha” lovers.

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Design
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Working from the base of Huy Fong Foods’ favorable “Sriracha” chili sauce packaging, multi-brand store BAIT has teamed up with Medicom Toy and graffiti artist Sket One to produce a new 100% and 400% Bearbrick collection. Marking Huy Fong Foods’ first ever Medicom Beabrick rendition, one ear from each size is presented in bottle cap green with a monochromatic red “natural color” body that has been completed with the usual white ingredient labelling across its back detail. The sauce’s rooster logo that bears reference to founder David Tran’s Chinese zodiac symbol has been printed across the chest compartment of each bear. Exclusive to this year’s San Diego Comic Con from July 4 at BAIT’s booth, the 100% and 400% “Sriracha” Medicom Bearbrick collection is scheduled for a yet unspecified online release and comes packaged together as a set for $125 USD. Stay tuned for further updates.

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