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Founded 2013
Headquarters Diamond Bar, CA, United States

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Description

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.
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Latest Collections

BAIT x DreamWorks x Diadora N9000 “Shrek”
Footwear

BAIT x DreamWorks x Diadora N9000 “Shrek”

The friendly ogre gets some new footwear.

BAIT & ASICS Collaborate on a Special Celebratory "73-9" Silhouette
Footwear

BAIT & ASICS Collaborate on a Special Celebratory "73-9" Silhouette

Records are made to be broken.


BAIT x adidas Skateboarding Stan Smith Vulc "420"
Footwear

BAIT x adidas Skateboarding Stan Smith Vulc "420"

Smokers will dig this.

BAIT Gives the Brooks Regent a Red-Hot "Inferno" Makeover in Pigskin Suede
Footwear

BAIT Gives the Brooks Regent a Red-Hot "Inferno" Makeover in Pigskin Suede

A super limited take on a throwback runner.

New Balance Joins Forces With BAIT for the "Select Program"
Footwear

New Balance Joins Forces With BAIT for the "Select Program"

Featuring the classic CT791.

One Small Step for Man, One "Giant Leap" for BAIT and Saucony
Footwear

One Small Step for Man, One "Giant Leap" for BAIT and Saucony

The Shadow 5500 “Giant Leaps” pays tribute to NASA.

BAIT x 'Kung Fu Panda' x Diadora Join Forces for a Celebratory Collab
Footwear

BAIT x 'Kung Fu Panda' x Diadora Join Forces for a Celebratory Collab

Commemorating another journey with Po.

BAIT & Diadora Gear up to Release the Italy-Inspired N9000 "Notti Veneziane"
Footwear

BAIT & Diadora Gear up to Release the Italy-Inspired N9000 "Notti Veneziane"

Italian made, of course.

BAIT, Onitsuka Tiger and KINJAZ Celebrate Bruce Lee's 75th Birthday

BAIT, Onitsuka Tiger and KINJAZ Celebrate Bruce Lee's 75th Birthday

Four parties hosted in Hong Kong, LA, San Francisco and Seattle to pay homage to the icon.

Bruce Lee x BAIT x Onitsuka Tiger Colorado Eighty-Five "Legend"
Footwear

Bruce Lee x BAIT x Onitsuka Tiger Colorado Eighty-Five "Legend"

Part 2 of BAIT’s nod to Bruce Lee’s 75th birthday.

Bruce Lee x BAIT x Onitsuka Tiger Corsair "Jeet Kune Do"
Footwear

Bruce Lee x BAIT x Onitsuka Tiger Corsair "Jeet Kune Do"

One half of BAIT’s nod to Bruce Lee’s 75th birthday.

BAIT and Onitsuka Tiger Come Together to Celebrate Bruce Lee's 75th Birthday
Footwear

BAIT and Onitsuka Tiger Come Together to Celebrate Bruce Lee's 75th Birthday

A limited edition sneaker and four simultaneous birthday parties around the globe.

 

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