ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Drops a Suede-Constructed GEL-Respector Duo
Footwear

ASICS Drops a Suede-Constructed GEL-Respector Duo

In dark grey and “Indian Ink” colorways.

ASICS Completes Its "Veg-Tan" Pack With the GEL-Respector
Footwear

ASICS Completes Its "Veg-Tan" Pack With the GEL-Respector

GEL-Respectors to go along with the matching GEL-Lyte III.


ASICS Unveils the Premium GEL-Lyte III "Veg-Tan"
Footwear

ASICS Unveils the Premium GEL-Lyte III "Veg-Tan"

One of the best-ever pairs of ASICS is just over a week away.

ASICS Dresses the GEL-Sight in Japanese Denim & Premium Leather
Footwear

ASICS Dresses the GEL-Sight in Japanese Denim & Premium Leather

With both stripes and polka dots.

size? & ASICS Go to the Far Side of the Moon
Footwear

size? & ASICS Go to the Far Side of the Moon

Featuring both the GEL-Lyte III and GEL-Lyte V.

ASICS Gives a Trail-Inspired Update to the GEL-Lyte MT In "Carbon"
Footwear

ASICS Gives a Trail-Inspired Update to the GEL-Lyte MT In "Carbon"

Ready for the outdoors.

ASICS Drops A "Strawberries & Cream" GEL-Lyte V Duo
Footwear

ASICS Drops A "Strawberries & Cream" GEL-Lyte V Duo

Just in time for Valentine’s Day.

ASICS Unveils Its Limited-Edition 2017 Spring/Summer "JYUNI" Collection
Fashion

ASICS Unveils Its Limited-Edition 2017 Spring/Summer "JYUNI" Collection

Japanese heritage x minimalist design.

Inclement Weather Is No Match for the Upcoming Collaboration From Packer Shoes, ASICS Tiger & New Era
Footwear

Inclement Weather Is No Match for the Upcoming Collaboration From Packer Shoes, ASICS Tiger & New Era

The “Scary Cold” collection references 90’s classic sitcom ‘Seinfeld.’

ASICS Covers the GEL-Lyte III in Black Patent Leather
Footwear

ASICS Covers the GEL-Lyte III in Black Patent Leather

Dressed up retro runners.

ASICS Highlights the GEL-Sight in Neutrals & Pastel Accents
Footwear

ASICS Highlights the GEL-Sight in Neutrals & Pastel Accents

Taupe and “Carbon Grey” takes on the underrated runner hit shelves.

ASICS Drops an Ostrich Leather Two-Pack
Footwear

ASICS Drops an Ostrich Leather Two-Pack

Finished in metallic gold.

 

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