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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Unleashes the GEL-Kayano "Rose Gold" Pack
Footwear

ASICS Unleashes the GEL-Kayano "Rose Gold" Pack

“Agave Green” or “Golden Yellow?”
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ASICS Drops a Monochromatic "Carbon" GEL-Respector
Footwear

ASICS Drops a Monochromatic "Carbon" GEL-Respector

An all-grey make-up comes to the retro runner.
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ASICS Incorporates a Knitted Twist to Its GEL-Kayano Silhouette
Footwear

ASICS Incorporates a Knitted Twist to Its GEL-Kayano Silhouette

A knitted transition.
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The ASICS "Perforated Pack" Features the GEL-Lyte III in Three Quietly Cool Colorways
Footwear

The ASICS "Perforated Pack" Features the GEL-Lyte III in Three Quietly Cool Colorways

Proving that less means more.
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7.2K   0 Comments
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ASICS Wraps the GEL-Lyte III in A "Sandy Tan" Colorway for Spring
Footwear

ASICS Wraps the GEL-Lyte III in A "Sandy Tan" Colorway for Spring

Beach vibes.
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A '90s ASICS OG Makes Its Return in 2017
Footwear

A '90s ASICS OG Makes Its Return in 2017

Welcome back the GEL-DS Trainer.
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ASICS Drops an Outdoorsy "Carbon Grey" Pack of GEL-Lyte Vs
Footwear

ASICS Drops an Outdoorsy "Carbon Grey" Pack of GEL-Lyte Vs

Hiking boot vibes.
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4.8K   0 Comments
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The Best Sneakers of 2016
Footwear

The Best Sneakers of 2016

Picked by the HYPEBEAST Team.
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ASICS Tiger Gives Two Classics A "Tandoori Spice" Makeover
Footwear

ASICS Tiger Gives Two Classics A "Tandoori Spice" Makeover

A little Asian inspiration comes to the GEL-Lyte III and GEL-Lyte V.
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11.1K   0 Comments
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ASICS Gets Festive With New GEL-Lyte "Christmas" Pack
Footwear

ASICS Gets Festive With New GEL-Lyte "Christmas" Pack

Deck the halls with this seasonal update.
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Sneakersnstuff Unveils Its ASICS Tiger "Forest" Pack
Footwear

Sneakersnstuff Unveils Its ASICS Tiger "Forest" Pack

“If you were a tree, what would you remember?”
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ASICS Covers the GEL-Lyte V In "Agave Green"
Footwear

ASICS Covers the GEL-Lyte V In "Agave Green"

ASICS follows its “Bulls of Pamplona” release with a more understated look.
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