Mission Briefing: Codename ‘ISS’
ASICS Top 10
Profile
Description
ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections
As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity.
Releasing later this week.
Bllending technical function with military-inspired streetwear cues.
Look out for the long-awaited sneaker to drop alongside more SHUSHU/TONG x ASICS, a special size? x Nike pair, and more.
Traditional Japanese mud-dyeing creates unique organic markings, ensuring each pair is one-of-a-kind.
Featuring “Java” and “Black” colorways.
Arriving early next month.
Arriving with a unique color pop on an earthy palette.
