ASICS

ASICS Top 10

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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS' GEL-Lyte V Launches in Two Monochromatic Colorways
Footwear

ASICS' GEL-Lyte V Launches in Two Monochromatic Colorways

Versatile lifestyle options to keep in your rotation for Spring/Summer ‘21.

ASICS Unveils its Newest GEL-CUMULUS™ 23 Running Model
Footwear

ASICS Unveils its Newest GEL-CUMULUS™ 23 Running Model

The uppers of this new silhouette come prepared with recycled materials.


ASICS Adds Velcro Straps to the GEL-PTG
Footwear

ASICS Adds Velcro Straps to the GEL-PTG

An alternate style for the retro basketball shoe.

ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede
Footwear

ASICS Reimagines a 2000s Running Style in the New GEL-KAYANO™ 14 Suede

Presented by ASICS
With a retro feel and a new premium suede, the sneaker signifies ASICS’ continued evolution.

ASICS' GEL-MC Plus Receives Understated Grayscale Colorway
Footwear

ASICS' GEL-MC Plus Receives Understated Grayscale Colorway

A vibrant mix of nylon, mesh, full-grain leather and suede.

Kiko Kostadinov Curates New ASICS FN2-S GEL-CONTEND 5 and HN1-S GEL-VENTURE 7 Models
Footwear

Kiko Kostadinov Curates New ASICS FN2-S GEL-CONTEND 5 and HN1-S GEL-VENTURE 7 Models

Kostadinov’s team adds some spice to the budget-friendly runner and rugged trail sneaker alike.

ASICS Serves Up the GEL-Venture 7 in Two Vibrant Colorways
Footwear

ASICS Serves Up the GEL-Venture 7 in Two Vibrant Colorways

Bold “Lime Green/Yellow” and “Yellow/Ox Brown” palettes outfit the trail runner.

ASICS “Takes Human-Centric Design to the Next Level” With METASPEED
Footwear

ASICS “Takes Human-Centric Design to the Next Level” With METASPEED

Scientifically designed sneakers, with distinct running styles in mind.

Coca-Cola Does ASICS GEL-Quantum 90 Collaborations Nearly as Well as Its Drinks
Footwear

Coca-Cola Does ASICS GEL-Quantum 90 Collaborations Nearly as Well as Its Drinks

It’s the real thing.

F/CE., COSTS and ASICS Join Hands for This All-Court Alpha-L "Manchuria Window"
Fashion

F/CE., COSTS and ASICS Join Hands for This All-Court Alpha-L "Manchuria Window"

The collaborative pair is emblematic of a Wok room — a Lingnan-style village building.

Coca-Cola and ASICS Team up For Refreshing GEL-Quantum 90
Footwear

Coca-Cola and ASICS Team up For Refreshing GEL-Quantum 90

Featuring a bold logo splashed across its Tiger stripe plus bottle green GEL cushioning.

Vivienne Westwood Reconnects With ASICS For New GEL-Kayano 27 LTX Collection
Footwear

Vivienne Westwood Reconnects With ASICS For New GEL-Kayano 27 LTX Collection

Available now in “Vapor”, “Citrus” and “Black”.

 

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