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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

FACETASM’s ASICS GEL-KAYANO 14 Channels “Organic Beauty”
Footwear

FACETASM’s ASICS GEL-KAYANO 14 Channels “Organic Beauty”

This new sneaker collaboration blends vibrant natural colors and textures with high-performance.

The Supreme x Nike SB Dunk Low Leads This Week's Best Footwear Drops
Footwear

The Supreme x Nike SB Dunk Low Leads This Week's Best Footwear Drops

The return of the much-loved collab is joined by the Nike Book 1 “Air Safari,” the New Balance Abzorb “Light Chrome Blue,” and more.


A Second Shot at the UNDEFEATED x Air Jordan 4 Headlines This Week's Best Footwear Drops
Footwear

A Second Shot at the UNDEFEATED x Air Jordan 4 Headlines This Week's Best Footwear Drops

The return of the sought-after sneaker is joined by new Brain Dead x adidas kicks, the debut of New Balance MADE in USA’s FW25 lineup, and more.

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims Into This Week's Best Footwear Drops
Footwear

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims Into This Week's Best Footwear Drops

Its long-awaited debut is joined by the return of the Air Jordan 1 High OG “Shattered Backboard,” the first Nike Kobe 3 Protro, and more.

The ASICS GEL-CUMULUS 16  Steps Out in “Cream/Clay Grey”
Footwear

The ASICS GEL-CUMULUS 16 Steps Out in “Cream/Clay Grey”

Topped with metallic silver accents.

ASICS Skateboarding Taps Gino Iannucci to Introduce the Leggerezza FB
Footwear

ASICS Skateboarding Taps Gino Iannucci to Introduce the Leggerezza FB

Drawing inspiration from an archival ASICS football cleat.

Official Look at the ASICS GEL-KENETIC FLUENT "White Marzipan"
Footwear

Official Look at the ASICS GEL-KENETIC FLUENT "White Marzipan"

Available now.

Cecilie Bahnsen’s “Hana-Bi” Collection Is a Poetic Retrospective
Fashion

Cecilie Bahnsen’s “Hana-Bi” Collection Is a Poetic Retrospective

Marking the label’s 10-year anniversary.

Official Look at the SHUSHU/TONG x ASICS GEL-KINETIC FLUENT Collaboration
Footwear

Official Look at the SHUSHU/TONG x ASICS GEL-KINETIC FLUENT Collaboration

Coming in “White/Dive Blue” and “Blue Expanse/Monaco Blue.”

Editors’ Picks: Our Favorite Shoes of 2025 (So Far)
Footwear

Editors’ Picks: Our Favorite Shoes of 2025 (So Far)

Check out which pairs the Hypebeast team has been wearing this year.

Matty Matheson and ASICS Sportstyle Reveals the GEL-CUMULUS 16 in "Cloud Grey" and "Cream"
Footwear

Matty Matheson and ASICS Sportstyle Reveals the GEL-CUMULUS 16 in "Cloud Grey" and "Cream"

The archival silhouette arrives in an updated design.

Meet The Sculptural New Sneaker from Above The Clouds x ASICS
Footwear

Meet The Sculptural New Sneaker from Above The Clouds x ASICS

The GEL-QUANTUM 360 I gets a makeover.

 

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