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Industries
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Stefon Diggs Introduces Second Collaboration With ASICS During Intimate Friends-and-Family Soirée
Footwear

Stefon Diggs Introduces Second Collaboration With ASICS During Intimate Friends-and-Family Soirée

Presented by ASICS
A white colorway of the GEL-DS Trainer 14 is finally here, following a nostalgic campaign rollout that pays homage to the athlete’s childhood. 

ASICS and Sneaker Politics Team Up to Drop the GEL-K1011 “Live Oak”
Footwear

ASICS and Sneaker Politics Team Up to Drop the GEL-K1011 “Live Oak”

Paying homage to the forestry of Louisiana.


Pharrell's adidas VIRGINIA Adistar Jellyfish Swims to the Top of This Week's Best Footwear Drops
Footwear

Pharrell's adidas VIRGINIA Adistar Jellyfish Swims to the Top of This Week's Best Footwear Drops

Arriving alongside Air Afrique’s Nike Air Max RK61, more PAF x On Cloudmonsters, WTAPS x New Balance, and more.

Official Look at the ASICS GEL-NIMBUS 10.1 GORE-TEX "White/Fjord Grey"
Footwear

Official Look at the ASICS GEL-NIMBUS 10.1 GORE-TEX "White/Fjord Grey"

Available now.

Bottega Veneta & Dior Bring New Visions To The Runway In This Week's Top Fashion News
Fashion

Bottega Veneta & Dior Bring New Visions To The Runway In This Week's Top Fashion News

Stay up to date on the latest industry trends.

Official Look at the Ronnie Fieg for ASICS "World's Fair" Collection
Footwear

Official Look at the Ronnie Fieg for ASICS "World's Fair" Collection

8 collaborative ASICS shoes are dropping during Kith Chicago’s grand opening this weekend.

UP THERE and ASICS Bring a New GEL-KAYANO 12.1 "Natsukashii” Collaboration
Footwear

UP THERE and ASICS Bring a New GEL-KAYANO 12.1 "Natsukashii” Collaboration

A pair that mirrors UP THERE’s identity.

Kiko Kostadinov Unveils ASICS Novalis Season 3
Footwear

Kiko Kostadinov Unveils ASICS Novalis Season 3

Two new GEL-STYRAX colorways lead the new collection of intarsia winter accessories and co-branded knitwear.

The Air Jordan 5 "Tokyo" Is the Latest Grail to Resurface in This Week's Best Footwear Drops
Footwear

The Air Jordan 5 "Tokyo" Is the Latest Grail to Resurface in This Week's Best Footwear Drops

The sought-after colorway from 2011 is joined by the debut of the PUMA Hali 1, 18 East x ASICS, another Bad Bunny x adidas shoe, and more.

ASICS Readies GEL-NYC Duo in a Fresh Autumnal Palette
Footwear

ASICS Readies GEL-NYC Duo in a Fresh Autumnal Palette

Arriving in “Cream/Irvine” and “Grove/Olive Canvas.”

18 East Brings Handcrafted Style to the ASICS GEL-Nimbus 10.1
Footwear

18 East Brings Handcrafted Style to the ASICS GEL-Nimbus 10.1

A blend of craftmanship and performance.

Ronnie Fieg Previews Upcoming Kith x ASICS Gel-Lyte III "Blue/White" Collaboration
Footwear

Ronnie Fieg Previews Upcoming Kith x ASICS Gel-Lyte III "Blue/White" Collaboration

Adding to the growing roster of collabs for the year.

 

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