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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS GEL-Lyte III "Kingfisher"
Footwear

ASICS GEL-Lyte III "Kingfisher"

Revisit summer with these pool-inspired kicks.
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colette Puts a Yukata-Inspired Spin on the ASICS GEL-Lyte V
Footwear

colette Puts a Yukata-Inspired Spin on the ASICS GEL-Lyte V

The renowned Parisian boutique celebrates Japan Fashion Week.
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mita sneakers Joins Forces With ASICS to Debut the Limited Edition GT-II "Squirrel"
Footwear

mita sneakers Joins Forces With ASICS to Debut the Limited Edition GT-II "Squirrel"

Tiger stripes clash with hirsute suede.
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The ASICS GEL-Respector "Clay" Is a Fall Treat
Footwear

The ASICS GEL-Respector "Clay" Is a Fall Treat

Doesn’t get much better than this.
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8.6K   0 Comments
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ASICS GEL-Lyte III "Moonwalker"
Footwear

ASICS GEL-Lyte III "Moonwalker"

Inspired by the lunar surface.
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6.0K   0 Comments
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ASICS GEL-Lyte V "Borealis"
Footwear

ASICS GEL-Lyte V "Borealis"

Wear the Northern Lights.
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ASICS Drops a Clean Off-White Colorway of the GEL-Lyte V
Footwear

ASICS Drops a Clean Off-White Colorway of the GEL-Lyte V

Off-white suede meets military green and grey.
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The ASICS GEL-Lyte III Gets a Tuxedo-Inspired Makover
Footwear

The ASICS GEL-Lyte III Gets a Tuxedo-Inspired Makover

Black and ivory all over.
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This Is How They Do the Massive YO'HOOD 2016 Event in Shanghai
Fashion

This Is How They Do the Massive YO'HOOD 2016 Event in Shanghai

With brands such as STÜSSY, Human Made, New Balance, ASICS and more.
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9.9K   0 Comments
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ASICS Brings Buffalo Plaid Flannel to the GEL-Lyte III
Footwear

ASICS Brings Buffalo Plaid Flannel to the GEL-Lyte III

Retro runners for the off-duty lumberjack.
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Check out the ASICS Tiger™ "CHAMELEOID MESH" Pack in Action Through These Cinemagraphs
Footwear

Check out the ASICS Tiger™ "CHAMELEOID MESH" Pack in Action Through These Cinemagraphs

Presented by ASICS
Set against a London backdrop.
Presented by ASICS /
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An On-Feet Look at the ASICS Tiger™ "CHAMELEOID MESH" Pack Which Lives up to Its Name
Footwear

An On-Feet Look at the ASICS Tiger™ "CHAMELEOID MESH" Pack Which Lives up to Its Name

Presented by ASICS
Red shoe, green shoe.
Presented by ASICS /
4.9K   0 Comments
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