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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

The ASICS GEL-Lyte III Receives the Sneakerboot Treatment
Footwear

The ASICS GEL-Lyte III Receives the Sneakerboot Treatment

All the better to trudge through the winter with.
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ASICS Releases the GEL-Lyte V GORE-TEX Pack for Fall/Winter 2016
Footwear

ASICS Releases the GEL-Lyte V GORE-TEX Pack for Fall/Winter 2016

A new addition to its GORE-TEX-infused sneaker lineup.
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Another Look at the ASICS GEL-Respector's Lunar-Inspired Update
Footwear

Another Look at the ASICS GEL-Respector's Lunar-Inspired Update

A greyscale take on the classic silhouette.
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ASICS Takes a Look Back at the Development of GEL Cushioning
Footwear

ASICS Takes a Look Back at the Development of GEL Cushioning

Celebrate 30 years of GEL technology with this ’80s-inspired vid.
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Ronnie Fieg Has Something Epic Coming up for His 50th Collab With ASICS
Footwear

Ronnie Fieg Has Something Epic Coming up for His 50th Collab With ASICS

The designer teases the future with a chronicle of the past.
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ASICS Release Suede-Heavy Versions of GEL-Respector and GT-Cool Xpress
Footwear

ASICS Release Suede-Heavy Versions of GEL-Respector and GT-Cool Xpress

Dubbed the “Virtual Space” pack.
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ASICS Celebrates the 30th Anniversary of GEL
Footwear

ASICS Celebrates the 30th Anniversary of GEL

A trio of limited-edition takes on your GEL-cushioned favorites drops this weekend.
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5.2K   0 Comments
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These Are the Brands That Are Winning This Marathon Season
Footwear

These Are the Brands That Are Winning This Marathon Season

Here’s what the runners are wearing.
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20.1K   0 Comments
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ASICS GEL-Kayano Goes Bold in "Borealis"
Footwear

ASICS GEL-Kayano Goes Bold in "Borealis"

Another Northern Lights-inspired design revamps the classic trainer.
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3.6K   0 Comments
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The ASICS GEL-Sight Returns With an All-White Colorway
Footwear

The ASICS GEL-Sight Returns With an All-White Colorway

The underrated silhouette is back with one of its cleanest looks to date.
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3.9K   0 Comments
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ASICS Drops the Patterned GEL-Lyte III "Flannel Tongue" for Fall
Footwear

ASICS Drops the Patterned GEL-Lyte III "Flannel Tongue" for Fall

New season, new plaid-enhanced colorway.
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3.6K   0 Comments
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ASICS Introduces the GEL-Lyte V "Tartufo" Pack
Footwear

ASICS Introduces the GEL-Lyte V "Tartufo" Pack

Inspired by the “diamonds of the kitchen”.
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15.3K   0 Comments
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