Ferragamo SS27 Revisits the 1940s With a Fresh Eye
Maximilian Davis updates 1940s workwear with modern materials in a celebration of the era when women entered the workforce.
Summary
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Maximilian Davis’s SS27 Ferragamo collection reimagines 1940s workwear, celebrating women entering the workforce through a modern, elegant lens.
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The designs blend historical silhouettes and traditional tailoring with contemporary twists, utilizing translucent fabrics, cutouts, and monochromatic leathers for a sensual aesthetic.
For Spring/Summer 2027, Creative Director Maximilian Davis took Ferragamo back to the 1940s, reimagining an era of vintage workwear through a luxurious, modern lens. Presented on a dimly lit runway at Milan Fashion Week on September 26, Davis described the co-ed collection as an ode to “the women of the era who were taking ownership of their own narrative,” in a statement.
Musing about the pivotal moment in history when women entered the workforce, he added, “It was a period where clothing, and its structure, created a certain posture and propriety: when the placement of a pocket would dictate how you would both stand and behave. I wanted to take elements of that silhouette and modernise it for today.”
These reflections on the ‘40s were palpable throughout the collection; women’s looks orbited around two-piece sets and knee-length dresses, while men’s looks were dominated by bold-shouldered blazers and front-pleated trousers. The loose-fit men’s suiting read as particularly period-specific, worn with tucked-in vests and leather ties for a contemporary twist.
While traditional suiting materials like sharkskin and tweed and structured tailoring grounded the range in its historical references, translucent fabrics and leathers brought a modern, sensual edge to the collection. A blue blazer-and-skirt set and a tan tank dress were both rendered in a subtly see-through latex-like material, and entire looks were engulfed in monochromatic leathers, such as a men’s jumpsuit and a skirted women’s number with a matching leather scarf. Elsewhere, translucent skirts were juxtaposed with traditional blazers and occasional cutouts added to the liberated feeling of the womenswear.
Ultimately, Ferragamo’s SS27 silhouettes took the audience back to a bygone era, while new materials and stylistic tweaks made it unmistakably current. Without completely replicating the aesthetic of the period, Davis’s latest collection distills its elegance with ease.
