Madhappy and PUMA Reconnect for a Third Collaborative Release
Centered on the idea of “inactive activewear,” the collection unveils a selections of sneakers and apparel.
Summary
PUMA and Madhappy drop their third capsule, focusing on "inactive activewear" and post-workout wellness.
Sneaker highlights include the PUMA H-Street, special-edition Suede and a Madhappy-exclusive Speedcat Plus.
Releasing on August 28 via Madhappy, followed by a global PUMA launch on September 5.
PUMA and Madhappy have reunited for their third collaborative collection, channeling an optimistic, West Coast-inspired aesthetic centered around the concept of “inactive activewear.” Drawing visual cues from California’s coastal landscapes, sandy beaches and Malibu sunsets, the lineup emphasizes recovery, wellness and post-workout comfort.
The collaboration spotlights two sneaker silhouettes at its core, including the H-Street, a special-edition Suede, and a Madhappy-exclusive Speedcat Plus. Each pair is rendered in an earthy, muted color palette and updated with Madhappy’s signature hand-crafted stitch detailing alongside understated co-branding hits.
The apparel range extends the laid-back aesthetic with a cropped knitted T7 jacket and flared pants, reworking PUMA’s classic tracksuit through Madhappy’s relaxed lens. The exclusive Speedcat Plus will be available from August 28, 2026 via Madhappy, while the full collection launches on September 5, 2026 through PUMA.
