Champion Taps BTS’ V to Front Its “True Champion” FW26 Campaign
Alongside a cast of global creators, athletes and artists.
Summary
Champion appoints BTS’ V as the face of its new global "True Champion" campaign.
The FW26 campaign officially launches worldwide today, featuring a cast of global names such as Romeo Beckham, Kyle Kuzma and more.
Champion has officially announced a new global partnership with international pop icon V of BTS, naming the acclaimed artist as the face of its new “True Champion” campaign.
Marking an ambitious new chapter for the iconic American athletic brand, the campaign is designed to honor creators, athletes and artists who are actively redefining cultural boundaries through their originality and distinct perspectives. As a global icon and singer-songwriter, V embodies the campaign’s core spirit by demonstrating an authentic creative vision and an enduring influence that spans music, art and style worldwide.
Launching globally today, the full “True Champion” campaign places V alongside a star-studded, multidisciplinary cast of global talent. Joining him in the visual lineup are soccer player Romeo Beckham, musical duo SOFI TUKKER, NBA athlete Kyle Kuzma, Mexican singer Danna Paola, ice hockey player Megan Keller, Olympic swimmer Bella Sims and actor Jaalen Best.
