Hailey Bieber and Xiao Wen Ju Front Miu Miu’s Nocturnal FW26 Campaign
The duo brings a quiet, assertive power to Miuccia Prada’s latest seasonal collection.
Summary
Miu Miu FW26 campaign stars Hailey Bieber and Xiao Wen Ju in nocturnal, cinematic imagery.
Collection blends delicate washed fabrications with oversized shearling outerwear and iconic accessories.
Campaign explores fluid femininity, contrasts of vulnerability and control, and presence as declaration.
The Miu Miu Fall/Winter 2026 campaign presents a vision of quiet power and charged stillness, captured through the lens of photographer Zoe Ghertner and director Renell Medrano. Starring Hailey Bieber and Xiao Wen Ju, the imagery unfolds against a nocturnal, industrial backdrop washed in abstract tones of blue. Here, femininity is framed as fluid and self-authored, shifting between vulnerability and control, intimacy and detachment.
Garments act as both armor and expression, with delicate washed fabrications – stretch poplin, double cashmere, embroidered tulle, and satin – contrasted by oversized shearling-lined outerwear, vintage-inspired opera coats and trapper hats. Leather goods take center stage with the soft-leather Vivant, Rendez-vous and iconic Arcadie bags, alongside the return of the early 2000s Bubble shoe, stretch-leather knee-high boots and elaborate slides. The lineup is completed by 1970s-referencing eyewear that adds an assertive, private finish to the seasonal wardrobe.
