Balenciaga’s Wants You to Wear Your Heart on Your Sleeve This Summer
The newest QIXI drop celebrates love through playful motifs and graphics.
Summary
Balenciaga QIXI 26 Series celebrates love with playful essentials and romantic motifs.
Collection includes T-shirts, hoodies, skirts and caps featuring pink handwriting and arrow graphics.
Standout Le City Moto Bag in suede with crystal strass doodles.
Balenciaga has officially unveiled its exclusive QIXI 26 series and accompanying campaign to honor the upcoming Chinese Qixi Festival — celebrating the holiday’s core themes of true love and affection. Slated for a global rollout ahead of the festival on August 19, the release features a lineup of signature essentials reimagined with inspired new artworks and playful logomarks.
The collection explores both singular declarations of love and interactive visual dialogues designed to be worn in tandem by duos, with the range spanning both men’s and women’s wardrobe staples: T-shirts, hoodies, short-sleeve shirts, gym shorts, denim jackets, button-fly miniskirts, drawstring jersey skirts and cotton caps. Each garment is decorated with pink handwritten script reading either “I U” or “I♥ U 2,” paired with directional feathered arrow graphics that point toward one another when worn together.
A standout item in the series is the special edition Le City Moto Bag, crafted in black suede and adorned with crystal strass motifs including stars, ribbon bows, arrow-pierced hearts and Balenciaga’s script “B.” The doodle-like embellishments evoke notebook sketches of someone with a crush, reinforcing the collection’s playful romantic theme.
Available in select stores worldwide and online via Balenciaga, the QIXI 26 Series blends the brand’s iconic design language with cultural storytelling around love and devotion.
