Lacoste and BEAMS Team up for an Exclusive 50th Anniversary T-Shirt Collection
Celebrating a half-century of BEAMS, this limited-edition drop features a custom variation of Lacoste’s iconic crocodile emblem.
Summary
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Japanese retail giant BEAMS is continuing its 50th-anniversary celebrations with a special bespoke collaboration alongside Lacoste
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The duo is releasing a highly exclusive “Badge T-Shirt” that blends the rich heritage of both iconic brands into a versatile, everyday staple
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The standout design feature is a custom Lacoste crocodile emblem on the left chest and back of the neck, which cleverly incorporates the “BEAMS” text directly inside the crocodile logo
In the world of Japanese fashion and retail, few names hold as much weight as BEAMS. To celebrate its massive 50th anniversary, the legendary boutique and brand is teaming up with legacy French sportswear label Lacoste for a very special release. Bringing a subtle but highly collectible twist to a timeless wardrobe staple, the duo has officially launched the bespoke Lacoste x BEAMS 50th Anniversary “Badge T-Shirt.”
At first glance, the collaboration maintains the clean, preppy, and understated aesthetic that Lacoste has been globally famous for over the decades. However, a closer look reveals the bespoke details that make this release a true collector’s item for fans of both brands.
The highlight of the “Badge T-Shirt” is the custom branding. Both the left chest and the back of the neck feature a uniquely modified version of Lacoste’s instantly recognizable “CROCO” emblem. For this 50th-anniversary edition, the word “BEAMS” has been cleverly integrated and housed directly inside the body of the crocodile. Additionally, an embroidered graphic on the left chest further grounds the design, celebrating the special milestone with a premium touch.
For fans looking to secure a piece of this commemorative capsule, the bespoke t-shirts are available now. Priced at ¥12,100 JPY, the Lacoste x BEAMS 50th Anniversary “Badge T-Shirt” can be purchased directly through the BEAMS online store while supplies last.
