BEAMS x Levi’s SPECIAL PRODUCTS Lookbook

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Continuing to appropriate traditional Americana designs in light of contemporary Japanese fashion, BEAMS’ dexterity for well-fitted cut and sew is unfaltering each season. While keeping us attained every quarter with directional elegance, BEAMS...

BEAMS Highlights its 2013 Spring/Summer Collections in Hawaii

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To showcase its 2013 spring/summer offerings, Japanese brand BEAMS took to the beaches of Hawaii, returning with a video lookbook: “HI, BEAMS.” Featuring pieces from several of its labels, the lookbook conveys the light, casual motifs of...

BEAMS 2013 Spring/Summer Lookbook

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Japanese fashion purveyors BEAMS has released an attractive lookbook, showcasing its sensibility in merging seasonal colorways with dapper, street-inspired motifs. While the classic Baracuta G9 sits amidst BEAMS PLUS workwear jackets and pinstripe bl...

Coca-Cola x HUMAN MADE by BEAMS 2013 Capsule Collection Lauch Recap

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As contemporary American icon Marc Jacobs settles in at the helm of Diet Coke’s creative branding campaign, the multi-billion-dollar beverage company enlists legends in their own right – NIGO of HUMAN MADE and BEAMS’ Hiroshi Kubo &#...

Coca-Cola x HUMAN MADE x BEAMS 2013 Lookbook

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A few weeks after the initial preview we’ve got a glimpse of the Coca-Cola x HUMAN MADE x BEAMS 2013 capsule collection, a conceptual venture which plunges into aesthetics of ’80s Coca-Cola vendor wear. A line which NIGO holds close (he i...

NIGO Discusses Coca-Cola x HUMAN MADE Collection and Plays with Coke Cans

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HUMAN MADE designer NIGO and BEAMS men’s creative director Hiroshi Kubo present a new line of Coca-Cola-branded spring apparel under the HUMAN MADE label. The connoisseurs of vintage Americana both reminisce about the pleasures of enjoying the...

Coca-Cola x HUMAN MADE x BEAMS 2013 Capsule Collection

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Japanese street culture icon NIGO unveil a new line interpreting 20th century vintage Coca-Cola wear with modern-day flair. This conceptual line will launch on the former A Bathing Ape creator’s spin-off line, HUMAN MADE – the next chapte...

BEAMS PLUS 2013 Spring/Summer Collection

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For Spring/Summer 2013, BEAMS PLUS looked to its origins, to the Japanese label’s debut collection from 1999 that was inspired by “old American traditional wear.”  Divided into four basic American uniforms — military, workwear...

BEAMS x LUGGAGE LABEL 2013 Capsule Collection

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The latest collaboration from menswear mecca BEAMS comes by way of a capsule collection with LUGGAGE LABEL on a line of bags and accessories that should thrill fans of the Japanese retailer. In shades of white and off-white, the offerings consist of...

BEAMS 2012 Fall/Winter “Clean Heavy Duty” Video

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Marking the release of its Fall/Winter 2012 collection, BEAMS has dropped this new video entitled “Clean Heavy Duty.” Depicting the likes of a badminton player, a mustachioed bicyclist, and a lost tourist, the short piece sees each of the...

BEAMS x Incase 2012 Campus Pack

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Renowned for a product line of refined, progressively styled menswear classics, BEAMS continues its collaborative range with Incase releasing the Campus Pack. Utilizing Incase’s signature Campus bag, the Japanese-based label provides a collecti...

BEAMS 2012 Fall/Winter Collection

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Tokyo-based retailer/brand BEAMS presents its Fall/Winter 2012 collection in its entirety. Focusing on faithfully recreating American classics using only the finest Japanese fabrics and craftsmanship, the collection also heavily employs Harris Tweed...

BEAMS PLUS Nep Tweed Jacket

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Taking a closer look at one of the specific items from the BEAMS PLUS 2012 fall/winter collection, we introduce to you the BEAMS PLUS Nep Tweed Jacket. In keeping with BEAMS PLUS’ more mature aesthetic, a simple yet refined jacket is crafted fo...

BEAMS Takes Us Inside the Molloy & Sons Factory

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As BEAMS readies the introduction of its upcoming Fall/Winter 2012 collection, the Japanese brand recently made the trip to northwest Ireland to take a look inside the production of the area’s signature Donegal Tweed from manufacturer Molloy &#...

BEAMS 2012 Fall/Winter Lookbook

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Forthcoming from BEAMS is a new lookbook for 2012 fall/winter. This smart seasonal offering incorporates a variety of relaxed outerwear pieces characterized by an unassuming design approach and hints of British sensibility. While some of the collecti...