Nike Preps for the World Cup With the Air Max Plus “French Football Federation”

The iconic runner gets a national team makeover ahead of the global tournament.

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Name: Nike Air Max Plus “French Football Federation”
Colorway: Blackened Blue/Game Royal-Metallic Copper
SKU: IQ0170-400
MSRP: $190 USD
Release Date: March 23
Where to Buy: Nike

As the world’s biggest football tournament approaches, the Nike Air Max Plus “French Football Federation” steps onto the pitch with a striking tribute to the national squad. Nike continues to build its international roster of commemorative footwear, applying the country’s signature hues to one of the most culturally significant runners in the brand’s catalog.

The upper arrives drenched in team pride, anchored by a breathable mesh base that executes a dynamic gradient transition. The coloring shifts from a lighter blue just above the midsole up to a deep, blackened blue at the lace panel. In an inverted contrast, the silhouette’s signature wavy rib-bone overlays transition from light blue at the top down to darker shades near the sole.

Adding championship-level contrast, metallic copper and gold accents hit the midfoot shank and the miniature side-panel Nike Swooshes. The most direct nod to the squad sits proudly on the tongue, where the official French Football Federation rooster mascot logo is stamped and surrounded by stars. Down below, the sole unit houses the traditional Tuned Air cushioning system, colored to match the overarching aesthetic of the team uniform.

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