Niontay Fronts New Denim Tears Lookbook for Fall/Winter 2025
A bold new range that reimagines the brand’s signature motifs.
Summary
- Denim Tears unveiled its Fall/Winter 2025 collection, showcased in a lookbook led by Niontay
- Collaborations come from The Rolling Stones, Thomas Orito, Stefano Pilati, and The Black Yankees
- The brand’s “Cotton Wreath” insignia is reimagined, alongside a new “Anarchy Cotton Wreath” logo
Denim Tears has debuted its latest seasonal range, with a lookbook led by none other than 10k affiliate artist, Niontay. The Milwaukee-born, North Carolina-bred, and now-New York City-residing rapper reps for his current city in a Fall/Winter 2025 range that revels in the budding talent and contagious creativity at the city’s core.
Tremaine Emory‘s imprint enlists the likes of a handful of partners to contribute collaboratively to the Fall/Winter delivery, including the local baseball team, the New York Black Yankees, as well as an emerging local designer (featured in Hypebeast Community Center), Thomas Orito. Elsewhere, The Rolling Stones get in on a lineup alongside Italian designer Stefano Pilati.
Emory also pays tribute to his hometown neighborhood of Jamaica, Queens, with the recurring Liberty Rock motif, complemented with the new “Anarchy Cotton Wreath” and the signature “Cotton Wreath” landing atop red, green, and black plaid patterns.
Denim Tears’ Fall/Winter presentation also points to a more ready-to-wear focus for the brand, offering up standout silhouettes including leather motorcycle jackets, bold knitwear pieces, and, for the first time ever, denim made in-house.
The Niontay-fronted foray arrives on the heels of the rapper’s Diontay’s Inferno vinyl and merchandise drop event at the label’s NYC storefront on Friday night.
Explore the full Fall/Winter 2025 range from Denim Tears in the lookbook above, and expect the collection to land live for purchase later this week, on Friday, September 12 at 11 a.m. EST via the brand’s webstore and Africa Disapora Goods flagship.
