HEAD Golf Finds Its Footing Beyond the Trade Show Floor
The brand is balancing sport-luxury with grassroots relevance.
HEAD Golf first launched in early 2025 at the PGA Show in Orlando, Florida, where we identified it as one of our brands to watch. Golf’s largest trade show hasn’t historically been known for boundary-pushing ideas, but HEAD stood out. Its booth—inspired by Georgia O’Keeffe’s New Mexico residence and built around desert-themed apparel—didn’t necessarily reinvent the wheel, but it did carve out a sort of aura that was rare on the show floor.
The product itself filled an interesting lane. Luxury-leaning yet accessible, and functional without veering overly technical. In a landscape where many up-and-coming golf labels lead with narrative or loud design, HEAD felt more restrained. Not necessarily minimal for minimalism’s sake, but intended for golfers who don’t want their outfit to be the headline. When we caught up with creative director Ka Ho Kam, who’s been with the project since day one and previously worked at Marc Jacobs, he described the crossover with HEAD’s other sports: “We’ve carried over clean paneling, subtle color blocking, and a refined logo placement strategy that gives the golf line the same premium, sport-luxury feel that HEAD is known for across tennis and skiing.”
The real reason for reconnecting was HEAD’s first-ever community event, staged with The Links Social Tour (TLST). The full-day program brought young creatives, beginners and a handful of Toronto-area pros (plus some who flew in) to King Valley Golf Club. Think industry networking, shopping and competition packed into eight hours. “Their ability to bring together golfers of all backgrounds in an environment that’s both competitive and relaxed made them an ideal launchpad for us to showcase what HEAD Golf stands for: performance, style, and a sense of belonging in the sport,” said Kam.
Looking ahead, HEAD is pursuing a dual strategy: continuing unexpected activations that resonate with fashion and creative circles, while also deepening roots at country clubs. At the recent PGA Buying Summit, for example, HEAD teamed with USM on a design-driven installation. At the same time, the brand is actively seeking prestigious retail and green-grass partners. As Kam summed it up: “Moving forward, we want to grow in two directions: deeper engagement with private club and green-grass players, and broader collaborations that connect golf to art, design, and travel, making HEAD Golf part of the conversation well beyond the fairway.”
