Pharrell Launches New Creative Platform, VIRGINIA
A “destination where music, fashion, design, and community converge,” the all-new banner will serve as Pharrell’s base for future creative projects, live events, merch drops, music releases, and more, Hypebeast can exclusively reveal.
Summary
- Pharrell has launched a new creative alias, community platform, and brand, VIRGINIA, a “destination where music, fashion, design, and community converge.”
- The platform will support P’s future live events, limited-edition merch drops, new music, early access to collaborations, and more.
Between leading bespoke JOOPITER auctions, nurturing a lucrative adidas collaboration, producing chart-topping songs, and heading up the luxury behemoth that is Louis Vuitton Men’s (among many more duties), Pharrell somehow has the time for more. Today, Skateboard P has officially announced the launch of his new creative alias, community platform, and brand, VIRGINIA, a “destination where music, fashion, design, and community converge.”
The all-new banner will serve as Pharrell’s base for future creative projects, which will include live events, limited-edition merch drops, new music, and early access to collaborations. VIRGINIA is both a “pseudonym and a playground for experimentation, storytelling, and direct connection,” according to an official release.
“Virginia is where I’m from, but it’s also who I am creatively. It’s my space to dream, and a way to connect with people who are dreaming too,” said Pharrell.
To kick things off, Pharrell has debuted VIRGINIA’s first full range of limited-edition merchandise, which includes logo-laden apparel, swimwear, beach gear, surfboards, accessories, and home items. Most of the line will be available on Blackyachtrock.com, the home of VIRGINIA, which launches with a takeover from Virginia-based artist Sam Clayman and houses a full-blown virtual karaoke game.
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Additionally, Pharrell has officially claimed BLACK YACHT ROCK VOL 1 CITY OF LIMITLESS ACCESS, the album he anonymously released in 2024, as the first musical project to reside under the VIRGINIA banner. The record introduced the artist’s “Black yacht rock,” or a sound reimagined “through the lens of Black musicality and personal memory,” hence the website’s domain.
Finally, a brand-new VIRGINIA Adistar Jellyfish, Pharrell’s latest design for adidas, will be available to shop exclusively on VIRGINIA’s platform, ahead of its global launch at the end of this month.
