Is LVMH About to Sell Marc Jacobs?

Summary

• LVMH is reportedly considering selling Marc Jacobs for approximately $1 billion USD to potential buyers like Authentic Brands, WHP Global, or Bluestar Alliance, a move that aligns with LVMH’s recent divestment of other contemporary labels amidst a “luxury slowdown” and decreasing sales in its Fashion and Leather Goods division.

Rumors have surfaced from the Wall Street Journal that luxury group LVMH is considering selling off Marc Jacobs, which it acquired a stake in following the designer’s appointment to Louis Vuitton in 1997. After almost three decades, the American designer’s label could be acquired by another group for roughly $1B USD.

According to sources close to the matter, LVMH has discussed a potential deal with Reebok owner Authentic Brands, Vera Wang owner WHP Global, and Bluestar Alliance, which recently acquired Palm Angels and Off-White. Per WSJ’s sources, the deal could be closing very soon.

The news breaks as LVMH continues to struggle through the “luxury slowdown,” a widespread market slump that began in early 2024, resulting in decreasing sales across the sector. Notably, the group, which owns Louis Vuitton, Dior, Loewe, Fendi, and more, reported a 9% decrease in Fashion and Leather goods sales, its largest source of revenue.

“We will not keep brands if we believe they are not a good add-on, or we are not the right operator to operate them,” said LVMH Chief Financial Officer Cécile Cabanis during the earnings investor call last week.

If the sale goes through, Marc Jacobs will become yet another one of the contemporary labels to be removed from LVMH’s roster in the last year. In September 2025, Virgil Abloh‘s 2012-founded label Off-White was sold to Bluestar Alliance. In January, the group also sold its stake in Stella McCartney’s 2001-founded eponymous brand.

However, if Marc Jacobs does indeed gain new ownership, how could this change affect Marc Jacobs’ brand prestige? Having been among the world’s foremost fashion houses like Louis Vuitton, the brand has greatly benefited from its associations with high luxury. A sale to any of the parties mentioned would inevitably be a step down from LVMH’s powerful position in the luxury sector.