Bravest Studios Scales up Apple’s Iconic AirPods Into the AIRPACK Backpack
With removable compartments and a laptop sleeve.
Summary
- Bravest Studios unveiled the AIRPACK, a 44-liter backpack modeled after AirPods cases
- It features a white capsule exterior and comes with removable pouches inside
- Launching online via the brand on July 25, 2025
Bravest Studios has revealed its latest statement piece: the AIRPACK, a wearable backpack modeled after Apple’s iconic AirPods case. Set to launch later this week, the 44-liter accessory reimagines tech minimalism as streetwear utility.
The design features a smooth white capsule exterior with a clamshell-style zipper that opens to reveal two dome-shaped pouches inside — each resembling a supersized earbud. These removable compartments offer flexible storage, while a dedicated laptop sleeve and adjustable straps round out the bag’s functional appeal. The AIRPACK debuted at a pop-up event in NYC’s Soho district, accompanied by a billboard-scale mural campaign that amplified its surreal proportions and cultural resonance.
The AIRPACK continues Bravest Studios’ tradition of transforming everyday objects into wearable art. Previous releases like the Rock Shoe, created in collaboration with artist CANYAON, blurred the line between sculpture and footwear. Similarly, the brand’s Toe Slippers and Bear Claw Mules leaned into playful exaggeration, turning familiar forms into fashion provocations. These projects reflect Bravest’s design ethos: bold reinterpretation, tactile humor and a willingness to challenge conventional silhouettes. The AIRPACK builds on this by scaling up a ubiquitous tech accessory into a functional, eye-catching bag that invites double takes and conversation. The backpack is set to release on July 25 online via Bravest Studios’ official webstore.
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